The Direct Index
Report · scanned 2026-11-05

What an AI agent reads on The British Museum

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from britishmuseumshoponline.org, taken from the copy the scanner kept.

1,644

characters of text without JavaScript

Organization

structured data for the business

2

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot)

Text

The words an agent gets

Title: Gift and Souvenir Shop Online | The British Museum shopxOpenBackOpenOpenBackOpenBackOpenOpenBack · language en. First 1,644 of 1,644 characters:

Gift and Souvenir Shop Online | The British Museum shop Skip to Content Free UK standard delivery on orders over £100 Every purchase supports the British Museum Free Click & Collect option available Postage & Packing includes all customs and import duties Account Sign In Create an Account JewelleryNecklacesEarringsBraceletsRingsBroochesCufflinksWatchesReplicasSculpture and ornamentsReplicasCollectibles and souvenir coinsBusts and headsFashionBags and walletsScarvesClothingCapsule Wardrobe TiesKeyringsAccessories BooksExhibition booksArt historyHistoryMythologyLanguagePoetry and literatureGift booksPuzzle booksReligion and philosophy Object in FocusFood and drinkPrintsCustom printsMounted printsPostcardsHomewareHome décorKitchen and diningBookends and bookmarksStationeryFood and drinkGames and puzzlesMagnetsChildrenGames and toysChildren's clothing and accessoriesChildren's stationeryChildren's booksExhibitionsThe Bayeux TapestryKoreaThe Smurfs x Bastet: an adventure at the British Museum​Samurai Ancient India: living traditionsHiroshige: artist of the open roadSilk RoadsLegion: life in the Roman armyHieroglyphs: unlocking ancient EgyptInspired byInspired by ancient EgyptInspired by ancient RomeInspired by ancient GreeceInspired by the Lewis chess piecesInspired by the Rosetta StoneInspired by HokusaiInspired by catsGiftsLuxury giftsGifts for herGifts for himGifts for childrenGifts under £20Gifts under £10Stocking fillers for all agesCards and decorationsChristmas hostingWellness and fragranceCalendars and diariesNew inTradeTrade BooksTrade TextilesTrade ReplicasTrade JewelleryTrade HomewareTrade Children'sTrade Other
Facts

What it can say about the business

A business type in JSON-LDOrganization
NameBritish Museum online shop
Telephoneno
Addressyes
Opening hoursno
Menu or price listnothing
Cuisine in structured datano
JSON-LD blocks1 (ContactPoint, Organization, PostalAddress)
Actions

The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The report turns it into a score and a list of fixes, with code to paste.