The Direct Index
Report · Auckland hairdressers and beauty salons · scanned 2026-10-22

Beauty By Sophie

beautybysophie.co.nz is mostly ready for agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach Beauty By Sophie directly, with no marketplace in between. Checked 2026-10-22. On the business's own site. Report a mistake

Mount Eden Rd, 1024, Auckland · +6421767425

Nearby, also direct

Places near Beauty By Sophie that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Beauty By Sophie's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

80%

52 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Auckland hairdressers and beauty salons and named 53 places. Beauty By Sophie wasn't one of them. See who was named →

Where it stands

How Beauty By Sophie compares

Where it stands

46 of 908 in Auckland hairdressers and beauty salons

Top 5% of the sites scanned in this index. Just above: BBROWTIFUL B, BOBO B. Just below: Best Nails B, Body Bronze Manukau B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain96%yes
Publish the menu or price list as HTML20%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours11%no
Have an llms.txt58%yes

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 48,660 sites52%28%80%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Molliere's Skin & Body148 mFno
Ellipse Beauty & Medi Spa149 mFno
Moe's Barber shop151 mFno
Beauty Bar by Chloe286 mCno
Aroma Spa303 mCno
Rejuvena Beauty Therapy629 mCno
Brazilian Beauty Therapy746 mDno
Hello Tanya Nails775 mCno
Silk Beauty Clinic780 mAyes
Live & Let Dye800 mDno
Businesses like yours

Businesses like Beauty By Sophie in Auckland hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Auckland hairdressers and beauty salons90852%21%80%
Sites built with Wix in Auckland hairdressers and beauty salons17962%36%80%

After the top fixes

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 908 in Auckland hairdressers and beauty salons.

Findings

What to fix first

  1. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Auckland hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) address, phone
  • Appointments on your own site Agents can book an appointment without going through a marketplace.

Builder: wix · contact page /contact: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details