The Direct Index
Report · Milan tours, attractions and museums · scanned 2026-10-15

Pinacoteca Ambrosiana

ambrosiana.it is hard for agents to use.

Questa pagina in italiano

Book directly: www.ambrosiana.it/ambrosiana-info/info-e-biglietti#biglietti on the business's own site

Score over 2 scans since 2026-10-14: 33% → 53%

See what an AI agent reads on this site →

D
52.8%

34.3 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Since the scan of 2026-10-14 (F then): fixed No booking or ordering path at all.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

  3. The server turns AI crawlers away at the door +6.7 points

    Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. How to fix it

  4. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in Milan tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · contact page /ambrosiana-info/info-e-biglietti: nothing new; Cloudflare in front; AI crawlers blocked at the edge

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Pinacoteca Ambrosiana",
  "url": "https://www.ambrosiana.it",
  "telephone": "+39 02 806921",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Piazza Pio Undicesimo 2",
    "postalCode": "20123",
    "addressLocality": "Milano",
    "addressCountry": "IT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.4636401,
    "longitude": 9.1860073
  },
  "openingHours": "Tu-Fr 10:00-18:00; Sa-Su 10:00-18:00, Mo off, Jan 01, easter, May 01, Dec 25 off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.ambrosiana.it/ambrosiana-info/info-e-biglietti#biglietti",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Pinacoteca Ambrosiana

> museum in Piazza Pio Undicesimo 2 20123 Milano, Milan tours, attractions and museums. Phone +39 02 806921.

## Book or order directly

- Book: https://www.ambrosiana.it/ambrosiana-info/info-e-biglietti#biglietti (on the business's own site)

## Opening hours

Tu-Fr 10:00-18:00; Sa-Su 10:00-18:00, Mo off, Jan 01, easter, May 01, Dec 25 off

## About

- Website: https://www.ambrosiana.it
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

49 of 111 in Milan tours, attractions and museums

Top 44% of the sites scanned in this index. Just above: Casa degli artisti D, Triennale Design Museum D. Just below: Museo Mangini Bonomi D, NRG Viaggi D.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain92%yes
Publish the menu or price list as HTML50%no
Let AI crawlers in (no edge block, no robots.txt block)92%no
Structured data with address, phone and hours8%no
Have an llms.txt8%no

The top tenth is the 12 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 36,926 sites58%29%52.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Museo Mangini Bonomi69 mDyes
MMX Travel135 mCyes
Sun Seeker229 mCyes
Museo del Novecento330 mDyes
Please Give Way409 mFno
Palazzo Reale414 mCyes
Leonardo3 Museum - Il Mondo di Leonardo432 mCyes
Grande Museo del Duomo di Milano448 mByes
Studio Museo Francesco Messina453 mDyes
Museo Teatrale alla Scala481 mCyes
Businesses like yours

Businesses like Pinacoteca Ambrosiana in Milan tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Same kind in Milan tours, attractions and museums11147%9%52.8%
Built with WordPress in Milan tours, attractions and museums5353%11%52.8%

The best of Built with WordPress in Milan tours, attractions and museums

Maison du Voyage B 77.5% · Museo Interattivo del Cinema B 77.5% · Chiesa di Santa Maria del Carmine B 75.4% · Nessie Viaggi B 75.4% · Grande Museo del Duomo di Milano B 73.8%

The climb

With the three fixes above (No structured data for the business; No tickets and prices found; The server turns AI crawlers away at the door) the score would be about 95.4%: first of 111 in Milan tours, attractions and museums.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

The direct record

What agents get for Pinacoteca Ambrosiana

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/ambrosiana.it, through the MCP tool direct_record and in the city feed /city/milan-tours/direct.json.

PathLinkStatus
Bookwww.ambrosiana.it/ambrosiana-info/info-e-biglietti#biglietti own sitefound by the scan of 2026-10-15, not yet tested
Ordernone on record
Menunone on record
HoursTu-Fr 10:00-18:00; Sa-Su 10:00-18:00, Mo off, Jan 01, easter, May 01, Dec 25 offfrom OpenStreetMap
Phone+39 02 806921

Stable links that count: /go/ambrosiana.it/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsyes
WebMCP tools on the pageno how
JSON-LD for the businessno
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/ambrosiana.it"><img src="https://directindex.org/badge/ambrosiana.it.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.