The Direct Index
Report · London hairdressers and beauty salons · scanned 2026-10-21

Beauty Room by Butterfly Allure

butterflyallure.co.uk is partly visible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Beauty Room by Butterfly Allure directly, with no marketplace in between. Checked 2026-10-21. Report a mistake

112 Pitshanger Ln, W5 1QP, London · +447498191425

Nearby, also direct

Places near Beauty Room by Butterfly Allure that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Beauty Room by Butterfly Allure's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Treatwell, a marketplace.

61.5%

40 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2020.

Visitors and assistants may read that year as the last time anyone looked after the site. In London, 68% of comparable sites that show a year say 2025 or later.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Beauty Room by Butterfly Allure wasn't one of them. See who was named →

Where it stands

How Beauty Room by Butterfly Allure compares

Where it stands

1,831 of 6,057 in London hairdressers and beauty salons

Top 30% of the sites scanned in this index. Just above: Beauty Method by Bethany C, Beauty Point London C. Just below: Beauty Within C, Beauty by Heni C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain95%no
Publish the menu or price list as HTML11%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours18%no
Have an llms.txt59%yes

The top 10% are the 622 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 48,660 sites52%28%61.5%
Sites using Treatwell 1,916 sites49%4%61.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
The Hair Company1 mFno
Heavenly Hair32 mCyes
Sacred Lotus78 mCno
Tranquillity123 mCno
The Directors Cut138 mByes
Busby's Hair & Beauty138 mCyes
Capelli Belli236 mFno
West London Physiotherapy1.2 kmByes
London Lash Lounge1.4 kmCno
Dalya Cosmo Clinic1.4 kmCno
Businesses like yours

Businesses like Beauty Room by Butterfly Allure in London hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London hairdressers and beauty salons6,05749%19%61.5%
Sites built with Wix in London hairdressers and beauty salons85363%39%61.5%
Sites using Treatwell in London hairdressers and beauty salons20251%3%61.5%
Sites built with Wix and using Treatwell in London hairdressers and beauty salons2960%7%61.5%

The best of the sites built with Wix and using Treatwell in London hairdressers and beauty salons

Rose & Zen Beauty B 78.5% · Victoria Beauty Salon in Victoria London B 72.3% · Beyond The Brush Ldn by Monique C 64.6% · FANCY Hair & Beauty C 64.6% · Glam & Chic C 64.6%

After the top fixes

With the three fixes above (Appointments only through treatwell; No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 6,057 in London hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. Appointments only through treatwell +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  2. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  3. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

  4. The phone number on the site doesn't match the open map data

    The site shows 07498191421, but OpenStreetMap or Overture Maps lists +447498191425. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) address, phone

Builder: wix · contact page /locations: booking via treatwell

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wix.

Where to paste it on Wix: Settings, then Custom Code under Development & integrations, then Add Custom Code; choose All pages and Head. The site must be published with a connected domain. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Beauty Room by Butterfly Allure",
  "url": "http://www.butterflyallure.co.uk/",
  "telephone": "+447498191425",
  "address": "112 Pitshanger Ln, W5 1QP, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.52639954,
    "longitude": -0.31301916
  }
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/butterflyallure.co.uk"><img src="https://directindex.org/badge/butterflyallure.co.uk.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Beauty Room by Butterfly Allure

No direct path on record: the scan of 2026-10-21 found no booking or ordering link on butterflyallure.co.uk or on a vendor's site. The same record is served as JSON at /api/direct/butterflyallure.co.uk, through the MCP tool direct_record and in the city feed /city/london-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone+447498191425

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
yes
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Treatwell, read 2026-10-15
Not stated

Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Source. About Treatwell · all vendors.

Found one hop past the home page: contact page /locations: booking via treatwell.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes