Marseille, 2026-10-15
The Direct Index, an independent measurement of whether AI assistants can find, read and act on a business's own website, published its Q4 2026 edition today, as a preview with data to 2026-10-15. In Marseille it scanned every hairdressers and beauty salons business with a website of its own: 29 sites, 17 of them reachable.
Of the reachable sites, 29% turn at least one AI crawler away at the edge, almost always a hosting firewall the owner never chose. 47% take a booking or an order on their own domain; the rest hand that to a marketplace or offer nothing an agent can act on. 6 sites score A or B. Marseille has too few reachable sites to be ranked in this edition.
Planity is the booking or ordering vendor behind most direct channels in Marseille, on 1 sites.
The assistants have not been asked about Marseille yet; the next edition will say where ChatGPT, Claude and Gemini send people.
[Quote from Antonio Curado, founder of The Direct Index, Brussels. Two sentences on what the number means for owners in Marseille.]
The Direct Index is built by Antonio Curado, an engineer based in Brussels. The method is public, the data is open (ODbL) and nothing in the ranking is for sale. Every business in the index has a page with its findings, a free rescan and a badge. The Marseille index: https://directindex.org/city/marseille-salons. The edition: https://directindex.org/editions/2026-q4. The method: https://directindex.org/methodology. The data: https://directindex.org/data. Contact: hello@directindex.org.
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