Federation Square

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

What to fix first

1. No structured data for the business +15 points

   Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

2. No tickets and prices found +7 points

   Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

3. Tickets through an unrecognised third party no points, still worth doing

   Check that the provider keeps you as the merchant of record. How to fix it

4. No llms.txt no points, still worth doing

   Optional today, cheap to add: a short text file describing the business for language models. How to fix it

Send the fixes to your web person

No one is listed yet to fix this in Melbourne tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
• Ordering on your own site Agents can order without a marketplace in the loop.

Builder: wordpress · Front: cloudflare · contact page /about: nothing new; booking page /events/confluence-2026-community-waterways-forum: booking link (other)

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "Federation Square",
  "url": "https://fedsquare.com/",
  "telephone": "+61 3 9655 1900",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Swanston Street"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8177656,
    "longitude": 144.9693054
  },
  "openingHours": "24/7",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "00:00",
      "closes": "23:59"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fedsquare.com/events/confluence-2026-community-waterways-forum",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

# Federation Square

> tourist attraction in Swanston Street, Melbourne tours, attractions and museums. Phone +61 3 9655 1900.

## Book or order directly

- Order: https://fedsquare.com/events/confluence-2026-community-waterways-forum (on the business's own site)

## Opening hours

24/7

## About

- Website: https://fedsquare.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.