Shake Shack
shakeshack.com is hard for agents to use.
AI assistants cannot open the website of Shake Shack, so they rely on what other sites say about it.
Listed by OpenStreetMap · Overture Maps.
Order directly: shakeshack.com/#/27773?t=17920774766 on the business's own site · Menu: shakeshack.com/
See what an AI agent reads on this site →
Read by AI agents 4 times this month (ClaudeBot 4). The crawlers behind the assistants read this page when they answer questions about the business.
30 of 65 points available
agent-readiness level
things to fix
Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.
Since the scan of 2026-10-14 (F then): fixed The site could not be read at all. new The site turned every visitor without a browser away; Structured data was incomplete.
What assistants answer
Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.
How Shake Shack compares
4,050 of 4,270 in New York
Top 95% of the sites scanned in this index. Just above: Sessanta F, Shaburo F. Just below: Shanghai Zhen Gong Fu F, Shima Sushi F.
| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 13% | no |
The top tenth is the 433 best-scoring reachable sites of the index at the last refresh.
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Sweetgreen salad | 78 m | F | no |
| Wu + Nussbaum | 238 m | B | yes |
| Junzi Kitchen chinese | 254 m | A | yes |
| Community Food & Juice american | 257 m | F | no |
| Symposium greek | 273 m | A | yes |
| Le Monde french, loire_valley | 278 m | B | yes |
| Tom's Restaurant diner | 296 m | C | yes |
| The Heights Bar & Grill | 358 m | D | yes |
| Koronet Pizza pizza | 424 m | C | no |
| Tartina italian | 488 m | C | no |
Businesses like Shake Shack in New York
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York | 4,270 | 52% | 40% | 46.2% |
The best of the businesses of the same kind in New York
Akdeniz A 100% · Amelie Wine Bar A 100% · Antoya Korean BBQ A 100% · Betty A 100% · Club A Steakhouse A 100%
The climb
With the two fixes above (The site turns every visitor without a browser away, AI agents included; Structured data is incomplete) the score would be about 95.4%: 74th of 4,270 in New York, up from 4050th.
This site appears in 7 cities (7 places on shakeshack.com). Every city it is in →
Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.
What to fix first
- The site turns every visitor without a browser away, AI agents included +25 points
A plain fetch was refused (challenge:attention required); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. How to fix it
- Structured data is incomplete +7 points
Missing: address, telephone, opening hours. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in New York. List your agency or yourself: free, reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the key AI user agents.
- Structured data present (Organization) but without address, phone or hours
- Menu or price list is an HTML page Agents can read items and prices directly.
- Ordering on your own site Agents can order without a marketplace in the loop.
Builder: unknown · Front: cloudflare · A plain fetch got challenge:attention required; a real browser got the page, so the scan continues on the rendered page.
What to paste
Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.
Show the code to paste
Structured data (JSON-LD)
One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FastFoodRestaurant",
"name": "Shake Shack",
"url": "http://shakeshack.com",
"telephone": "+1 212 932-3300",
"address": {
"@type": "PostalAddress",
"streetAddress": "Broadway 2957",
"postalCode": "10025",
"addressLocality": "New York"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.8079748,
"longitude": -73.9642844
},
"openingHours": "Mo-We 10:30-24:00, Th-Su 10:30-01:00",
"servesCuisine": [
"burger"
],
"hasMenu": "https://shakeshack.com/",
"potentialAction": [
{
"@type": "OrderAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://shakeshack.com/#/27773?t=17920774766",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
}
}
]
}
</script>
Own this business?
Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.
Rescan now · Markdown · Dispute a check
Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Show the score
Owners who score well embed the badge; it links back here and updates with every scan.
<a href="https://directindex.org/r/shakeshack.com"><img src="https://directindex.org/badge/shakeshack.com.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
What agents get, and what the site publishes
The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.
Show the details
What agents get for Shake Shack
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/shakeshack.com, through the MCP tool direct_record and in the city feed /city/new-york/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | shakeshack.com/#/27773?t=17920774766 own site | found by the scan of 2026-10-15, not yet tested |
| Menu | shakeshack.com/ html_page | from the scan |
| Hours | Mo-We 10:30-24:00, Th-Su 10:30-01:00 | from OpenStreetMap |
| Phone | +1 212 932-3300 |
Stable links that count: /go/shakeshack.com/order, /go/shakeshack.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
Only a real browser got this page (a plain fetch got challenge:attention required); Readable and Actionable were measured on the rendered page.
Not measured
The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.
| JSON-LD for the business | yes |