The Direct Index
Report · scanned 2026-10-15

What an AI agent reads on Natural History Museum

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. This is that view of nhm.ac.uk, from the copy the scanner kept.

6,450

characters of text without JavaScript

none

structured data for the business

2

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot)

Text

The words an agent gets

Title: Home | Natural History Museum · language en. First 1,800 of 6,450 characters:

Home | Natural History MuseumSkip to contentWhat’s onVisit us Visit our gardensDiscover a haven for wildlife and people in the heart of London. Tickets and visitor informationGetting hereMap and attractionsCafes and shopsAccessibilitySchools and groupsVisit us in Tring, HertfordshireShop Nature online Featured articleMeet the monsters of the Jurassic seasJourney beneath the waves and meet some of the fiercest marine reptiles that have ever lived. News and storiesActivities for allWays to help the planetIdentify UK natureWildlife photography galleryOnline coursesOur work Research themesOur research themes focus our work so we can find solutions to some of the biggest global challenges. Support usOur scienceSearchSearchPopular search terms:British wildlifeWildlife Photographer of the YearDinosaursJurassic OceansMembershipHuman evolutionWhat’s onVisit usShopNature onlineOur workSearchNatural History Museum homepageCome curious, leave inspiredOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Exhibitions and eventsGet free entry ticketCome curious, leave inspiredOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Exhibitions and eventsGet free entry ticketWelcome to the UK’s most popular museumOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Exhibitions and eventsGet free entry ticketWelcome to the UK’s most popular museumOpen every day, 10:00–17:50 Skip the queue with any ticket or membership Free entry. Support our work with a donation. Exhibitions and eventsGet your entry ticketJurassic Oceans: Monsters of the DeepTake a thrilling deep dive back in time into ancient waters with this monstrous exhibition. Open until Sunday 3 January Book your tickets to Jurassic OceansJurassic Oceans: Monsters of the DeepT
Facts

What it can state about the business

A business type in JSON-LDno
Nameno
Telephoneno
Addressno
Opening hoursno
Menu or price listnothing
Cuisine in structured datano
JSON-LD blocks0
Actions

The links it would act on

LinkRoleWhere it goes
www.nhm.ac.uk/visit.htmlbookingthe business's own site
ticketing.nhm.ac.uk/events/GENAD-ADMbookingthe business's own site

Everything here comes from one fetch of the homepage as a crawler; the report turns it into a score and fixes, with a kit to paste.