New Museum

What to fix first

1. No structured data for the business +15 points

   Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

2. No way to buy tickets online +15 points

   Agents have nothing to act on. Add a ticket or booking page on your own domain. How to fix it

3. No tickets and prices found +7 points

   Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

4. robots.txt blocks GPTBot, Google-Extended, ChatGPT-User +3.7 points

   These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

5. Almost no text without JavaScript +2 points

   Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. How to fix it

6. No llms.txt no points, still worth doing

   Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in New York tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.

Builder: wordpress · Front: cloudflare · almost no text without JavaScript

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "New Museum",
  "url": "https://www.newmuseum.org/",
  "telephone": "+1-212-219-1222",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Bowery 235",
    "postalCode": "10002"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7223463,
    "longitude": -73.9928406
  },
  "openingHours": "Tu,We,Fr-Su 11:00-18:00; Th 11:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday"
      ],
      "opens": "11:00",
      "closes": "21:00"
    }
  ]
}
</script>

robots.txt Copy

Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. Guide.

# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /

llms.txt Copy

Save as /llms.txt at the root of the site. Guide.

# New Museum

> museum in Bowery 235 10002, New York tours, attractions and museums. Phone +1-212-219-1222.

## Opening hours

Tu,We,Fr-Su 11:00-18:00; Th 11:00-21:00

## About

- Website: https://www.newmuseum.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.

153 of 191 in New York tours, attractions and museums

Top 80% of the sites scanned in this index. Just above: New Jersey Historical Society F, R & J Travel F. Just below: Free Public Stargazing F, Salvator Mundi Museum of Art F.

The top tenth is the 20 best-scoring reachable sites of the index at the last refresh.

Against its peers

Nearest places in the index

Businesses like New Museum in New York tours, attractions and museums

The best of Built with WordPress in New York tours, attractions and museums

Medieval Times Dinner & Tournament B 84.6% · Staten Island Children’s Museum B 84.6% · My Travel To New York B 83.8% · Great American Charters B 82.5% · Museum of Illusions B 81.5%

The climb

With the three fixes above (No structured data for the business; No way to buy tickets online; No tickets and prices found) the score would be about 86.6%: 2nd of 191 in New York tours, attractions and museums, up from 153rd.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for New Museum

No direct path on record: the scan of 2026-10-15 found no booking or ordering link on newmuseum.org or on a vendor's site. The same record is served as JSON at /api/direct/newmuseum.org, through the MCP tool direct_record and in the city feed /city/new-york-tours/direct.json.

Owners: claim the business below to correct this record; the claim email carries the link.

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/newmuseum.org"><img src="https://directindex.org/badge/newmuseum.org.svg" alt="Agent-Direct Score F" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.