McDonald's

What to fix first

1. No structured data for the business +15 points

   Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

2. The server turns AI crawlers away at the door +10 points

   Live fetches as GPTBot (challenge:access denied), ClaudeBot (challenge:access denied), PerplexityBot (challenge:access denied) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. How to fix it

No one is listed yet to fix this in Paris. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• Menu or price list is an HTML page Agents can read items and prices directly.
• Ordering on your own site Agents can order without a marketplace in the loop.

Builder: unknown · Front: cloudflare · menu page /gb/en-gb/menu.html: nothing new; booking page /gb/en-gb/latest/mcdelivery.html: ordering via ubereats, ordering via justeat, ordering via deliveroo; Cloudflare in front; AI crawlers blocked at the edge

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "McDonald's",
  "url": "https://www.mcdonalds.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rue de l'Arc en Ciel 17",
    "postalCode": "75001",
    "addressLocality": "Paris"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.8619547,
    "longitude": 2.3458867
  },
  "servesCuisine": [
    "burger"
  ],
  "hasMenu": "https://www.mcdonalds.com/gb/en-gb/menu.html",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.mcdonalds.com/gb/en-gb/latest/mcdelivery.html",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>