Marcela's
marcelas.co.uk is largely invisible to agents.
Score over 2 scans since 2026-10-14: 46% → 12%
See what an AI agent reads on this site →
8 of 65 points available
agent-readiness level
things to fix
Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.
Since the scan of 2026-10-14 (D then): fixed The server turned AI crawlers away at the door; No llms.txt. new The site turned every visitor without a browser away.
What to fix first
- The site turns every visitor without a browser away, AI agents included +25 points
A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. How to fix it
- No way to book an appointment online +15 points
Agents have nothing to act on. Add an online appointment page on your own domain. How to fix it
- Structured data is incomplete +7 points
Missing: address, telephone, opening hours. How to fix it
- No price list of services found +7 points
Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. How to fix it
No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself: free, reviewed by hand.
Already right
- robots.txt lets AI crawlers in There is no robots.txt, which allows everything.
- Structured data present (Organization) but without address, phone or hours
Builder: shopify · Front: cloudflare · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.
What to paste
Filled from the business's own record and this scan. Check every line before it goes live; where it goes on shopify is in the guides.
Structured data (JSON-LD)
One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BeautySalon",
"name": "Marcela's",
"url": "https://marcelas.co.uk/",
"telephone": "+44 20 7938 1555",
"address": {
"@type": "PostalAddress",
"streetAddress": "Holland Street 7"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.5031348,
"longitude": -0.1922065
}
}
</script>
489 of 1,003 in London hairdressers and beauty salons
Top 49% of the sites scanned in this index. Just above: Sixty8 D, The Ivy Hair and Beauty D. Just below: Shimirose D, The Greenwich Spa D.
| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 12% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 96% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 29% | no |
The top tenth is the 102 best-scoring reachable sites of the index at the last refresh.
Against its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Shopify 1,331 sites | 61% | 37% | 12.3% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Cool Creative | 5 m | F | no |
| Belle Cour Beauty | 36 m | C | yes |
| Annie Russell | 68 m | D | no |
| Tatiana Karelina | 132 m | B | yes |
| Cobella | 322 m | B | yes |
| Imenio Beauty | 394 m | F | no |
| Valentino | 427 m | D | yes |
| Peach On The Hill | 648 m | D | no |
| Sugaring | 700 m | C | yes |
| Minx | 711 m | D | yes |
Businesses like Marcela's in London hairdressers and beauty salons
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 1,003 | 41% | 12% | 12.3% |
| Built with Shopify in London hairdressers and beauty salons | 17 | 51% | 18% | 12.3% |
The best of Built with Shopify in London hairdressers and beauty salons
TILT Professional Makeup B 84.6% · Supercuts B 76.9% · Toni & Guy B 73.5% · Monica Tolan C 65.1% · Dr David Jack C 63.1%
The climb
With the three fixes above (The site turns every visitor without a browser away, AI agents included; No way to book an appointment online; Structured data is incomplete) the score would be about 84.6%: 6th of 1,003 in London hairdressers and beauty salons, up from 489th.
Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.
What agents get for Marcela's
No direct path on record: the scan of 2026-10-15 found no booking or ordering link on marcelas.co.uk or on a vendor's site. The same record is served as JSON at /api/direct/marcelas.co.uk, through the MCP tool direct_record and in the city feed /city/london-salons/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | none on record | |
| Menu | none on record | |
| Hours | none on record | |
| Phone | +44 20 7938 1555 |
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.
Not measured
The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.
| JSON-LD for the business | yes |
What assistants answer
Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.
Show the score
Owners who score well embed the badge; it links back here and updates with every scan.
<a href="https://directindex.org/r/marcelas.co.uk"><img src="https://directindex.org/badge/marcelas.co.uk.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
Own this business?
Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.
Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.