La Dong

What to fix first

1. Booking only through opentable +5 points

   Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. How to fix it About this vendor

2. Structured data is incomplete +3 points

   Missing: opening hours. How to fix it

3. Menu or price list is a PDF +3 points

   Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. How to fix it

No one is listed yet to fix this in New York. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
• Structured data present (LocalBusiness) address, phone
• Ordering through toast on your own domain No marketplace commission, and the guest stays yours.
• Toast lets agents act only through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

Builder: wix · Front: cloudflare

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wix is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "La Dong",
  "url": "https://www.ladongnyc.com/",
  "telephone": "+1 917-289-0019",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "East 17th Street 11",
    "postalCode": "10003",
    "addressLocality": "New York"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7376427,
    "longitude": -73.9912505
  },
  "openingHours": "Su-Th 11:30-15:15, 16:30-22:15; Fr-Sa 11:30-15:15, 16:30-22:45",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "11:30",
      "closes": "15:15"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "16:30",
      "closes": "22:15"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "11:30",
      "closes": "15:15"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "16:30",
      "closes": "22:45"
    }
  ],
  "servesCuisine": [
    "vietnamese"
  ],
  "hasMenu": "https://www.ladongnyc.com/_files/ugd/511aa7_3612d9811b4f4189af739d407de95d2e.pdf",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/la-dong-11-e17th-st/giftcards",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

1,066 of 4,270 in New York

Top 25% of the sites scanned in this index. Just above: Il Brigante B, Kotti Berliner Döner Kebab B. Just below: Made in New York Pizza B, New City B.

The top tenth is the 433 best-scoring reachable sites of the index at the last refresh.

Against its peers

Nearest places with a similar menu

Businesses like La Dong in New York

The best of Built with Wix and using OpenTable in New York

Bella Luna Restaurant B 83.1% · La Vecina Astoria B 83.1% · San Carlo Osteria Piemonte B 72.3% · Soup N Burger C 61.5% · Patricia's of Morris Park C 60%

The climb

With the three fixes above (Booking only through opentable; Structured data is incomplete; Menu or price list is a PDF) the score would be about 95.4%: 74th of 4,270 in New York, up from 1066th.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for La Dong

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/ladongnyc.com, through the MCP tool direct_record and in the city feed /city/new-york/direct.json.

Stable links that count: /go/ladongnyc.com/order, /go/ladongnyc.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

Not measured at this scan; the next scan measures it.

Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Source. About Toast · all vendors.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/ladongnyc.com"><img src="https://directindex.org/badge/ladongnyc.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.