The Direct Index
Report · London dentists, clinics and vets · scanned 2026-10-14

Institute of Sport Exercise and Health

iseh.co.uk is partly visible to agents.

See what an AI agent reads on this site →

C
55.4%

36 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No way to book an appointment online +13 points

    Only a phone number or WhatsApp. Agents cannot act on those yet. Add an online appointment page. How to fix it

  2. No list of services and prices found +7 points

    Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. How to fix it

  3. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  4. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in London dentists, clinics and vets. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "name": "Institute of Sport Exercise and Health",
  "url": "https://www.iseh.co.uk/",
  "telephone": "02034472800",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Tottenham Court Road 170",
    "postalCode": "W1T 7HA",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5226767,
    "longitude": -0.1360865
  }
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Institute of Sport Exercise and Health

> medical clinic in Tottenham Court Road 170 W1T 7HA London, London dentists, clinics and vets. Phone 02034472800.

## About

- Website: https://www.iseh.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

403 of 1,016 in London dentists, clinics and vets

Top 40% of the sites scanned in this index. Just above: Highfield Dental C, Hyde Park Dental Clinic C. Just below: JL Dental Care C, Kensal Rise Dental Practise C.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain99%no
Publish the menu or price list as HTML6%no
Let AI crawlers in (no edge block, no robots.txt block)96%yes
Structured data with address, phone and hours32%no
Have an llms.txt31%no

The top tenth is the 104 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 36,794 sites58%28%55.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
MSI Reproductive Choices Local Treatment Centre135 mByes
The Gender Hormone Clinic303 mCno
The Plastic Surgery Group457 mDno
Skin Doctor London506 mCyes
The Centre for Reproductive and Genetic Health536 mCyes
K Dental Studios547 mCno
Skin Science Clinic603 mAyes
The Child and Family Practice667 mCyes
Cavendish Clinic & Medispa718 mByes
Harley Street Centre for Women816 mCyes
Businesses like yours

Businesses like Institute of Sport Exercise and Health in London dentists, clinics and vets

GroupSitesAvg scoreA or BThis site
Same kind in London dentists, clinics and vets1,01647%13%55.4%
Built with WordPress in London dentists, clinics and vets53457%19%55.4%

The best of Built with WordPress in London dentists, clinics and vets

Mr Sachin Malde - Harley Street B 82.5% · Physio & More Ltd B 81.5% · Dr. Vikas Acharya B 78.8% · smile cliniq B 78.8% · Acuherbal B 77.5%

The climb

With the three fixes above (No way to book an appointment online; No list of services and prices found; Structured data is incomplete) the score would be about 95.4%: first of 1,016 in London dentists, clinics and vets.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

The direct record

What agents get for Institute of Sport Exercise and Health

No direct path on record: the scan of 2026-10-14 found no booking or ordering link on iseh.co.uk or on a vendor's site. The same record is served as JSON at /api/direct/iseh.co.uk, through the MCP tool direct_record and in the city feed /city/london-clinics/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone02034472800

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
not measured
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
not measured
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
not measured

Not measured at this scan; the next scan measures it.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/iseh.co.uk"><img src="https://directindex.org/badge/iseh.co.uk.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.