The Direct Index
Report · Chicago cafes and bars · scanned 2026-10-14

Goose Island Brewery

gooseisland.com is partly visible to agents.

Book directly: www.gooseisland.com/private-events on the business's own site

Score over 2 scans since 2026-10-14: 39% → 62%

See what an AI agent reads on this site →

C
61.5%

40 of 65 points available

0/5

agent-readiness level, Not Ready

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Since the scan of 2026-10-14 (F then): fixed No booking or ordering path at all.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. How to fix it

  3. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in Chicago cafes and bars. List your agency or yourself: free, reviewed by hand.

Already right

Builder: unknown · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Goose Island Brewery",
  "url": "https://www.gooseisland.com/",
  "telephone": "+1-800-466-7363",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West Fulton Street 1800",
    "postalCode": "60612",
    "addressLocality": "Chicago",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8870058,
    "longitude": -87.6722122
  },
  "acceptsReservations": "https://www.gooseisland.com/private-events",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.gooseisland.com/private-events",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Goose Island Brewery

> bar or pub in West Fulton Street 1800 60612 Chicago, Chicago cafes and bars. Phone +1-800-466-7363.

## Book or order directly

- Book: https://www.gooseisland.com/private-events (on the business's own site)

## About

- Website: https://www.gooseisland.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

323 of 806 in Chicago cafes and bars

Top 40% of the sites scanned in this index. Just above: Estereo FM C, Friends of Friends C. Just below: Hexe Coffee Co. C, Intelligentsia Roasting Works & Offices C.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML96%no
Let AI crawlers in (no edge block, no robots.txt block)98%yes
Structured data with address, phone and hours34%no
Have an llms.txt21%no

The top tenth is the 82 best-scoring reachable sites of the index at the last refresh.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Intelligentsia Roasting Works & Offices154 mCyes
Alliance Bakery421 mByes
Output Lounge & Sports Bar453 mAyes
Cobra Lounge453 mBno
All Rise Brewing Company459 mDno
Friends of Friends574 mCno
Third Season coffee_shop583 mByes
Lemon616 mCyes
Billy Goat Tavern & Grill830 mCyes
The Barn Hockey Bar897 mAyes
Businesses like yours

Businesses like Goose Island Brewery in Chicago cafes and bars

GroupSitesAvg scoreA or BThis site
Same kind in Chicago cafes and bars80647%28%61.5%

The best of Same kind in Chicago cafes and bars

Beatnik A 100% · Ipsento 606 A 100% · Bordel A 97.5% · Kumiko A 97.5% · Central Park Bar A 95.4%

The climb

With the two fixes above (No structured data for the business; No menu or price list found) the score would be about 95.4%: 5th of 806 in Chicago cafes and bars, up from 323rd.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

The direct record

What agents get for Goose Island Brewery

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/gooseisland.com, through the MCP tool direct_record and in the city feed /city/chicago-cafes-bars/direct.json.

PathLinkStatus
Bookwww.gooseisland.com/private-events own sitefound by the scan of 2026-10-14, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone+1-800-466-7363

Stable links that count: /go/gooseisland.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
not measured
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
not measured
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
not measured

Not measured at this scan; the next scan measures it.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Agent readiness

Level 0 of 5, Not Ready

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlno how
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/gooseisland.com"><img src="https://directindex.org/badge/gooseisland.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.