Ess-a-Bagel

What to fix first

1. Structured data is incomplete +6 points

   Missing: address, telephone, opening hours. How to fix it

No one is listed yet to fix this in New York. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
• Structured data present (Organization) but without address, phone or hours
• Menu or price list is an HTML page Agents can read items and prices directly.
• Ordering through toast on your own domain No marketplace commission, and the guest stays yours.
• Toast lets agents act only through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

Builder: wordpress · Front: cloudflare

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Ess-a-Bagel",
  "url": "https://essabagel.com",
  "telephone": "+1-212-260-2252",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1st Avenue 324",
    "postalCode": "10009"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7342454,
    "longitude": -73.9800538
  },
  "openingHours": "Mo-Sa 06:30-17:00; Su 06:30-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "06:30",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "06:30",
      "closes": "16:00"
    }
  ],
  "servesCuisine": [
    "bagel",
    "breakfast",
    "sandwich"
  ],
  "hasMenu": "https://essabagel.com/menu/",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/ess-a-bagel-gramercy-324-1st-ave/giftcards",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

1,060 of 4,270 in New York

Top 25% of the sites scanned in this index. Just above: Dim Sum Sam B, Dumpling N' Dips B. Just below: Gelone B, Guacamole B.

The top tenth is the 433 best-scoring reachable sites of the index at the last refresh.

Against its peers

Nearest places with a similar menu

Businesses like Ess-a-Bagel in New York

The best of Built with WordPress and using Toast in New York

Kokomo A 100% · Ainslie A 95.4% · 5 Burro Cafe A 92.3% · Donna's Pizza A 92.3% · Leitao A 92.3%

The climb

With the fix above (Structured data is incomplete) the score would be about 87.7%: 471st of 4,270 in New York, up from 1060th.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for Ess-a-Bagel

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/essabagel.com, through the MCP tool direct_record and in the city feed /city/new-york/direct.json.

Stable links that count: /go/essabagel.com/order, /go/essabagel.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

Not measured at this scan; the next scan measures it.

Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Source. About Toast · all vendors.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/essabagel.com"><img src="https://directindex.org/badge/essabagel.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.