Ben Forrest

What to fix first

1. Appointments only through fresha +12 points

   Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. How to fix it About this vendor

2. Structured data is incomplete +6 points

   Missing: address, telephone, opening hours. How to fix it

3. Price list of services lives on another site +5 points

   The link points to fresha.com, so the credit and the traffic go there. How to fix it

4. No llms.txt no points, still worth doing

   Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
• Structured data present (Organization) but without address, phone or hours
• Fresha lets agents act only through its partners Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

Builder: wordpress · Front: cloudflare

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Ben Forrest",
  "url": "https://www.benforrest.co.uk",
  "telephone": "+44 333 2244 818",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Royal Parade 8",
    "postalCode": "TW9 3QD",
    "addressLocality": "Richmond"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4778589,
    "longitude": -0.2860805
  },
  "openingHours": "Mo-Th 10:00-21:00; Fr 10:00-19:00; Sa 09:00-18:00; Su 10:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "10:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "16:00"
    }
  ]
}
</script>

llms.txt Copy

Save as /llms.txt at the root of the site. Guide.

# Ben Forrest

> hair salon in Royal Parade 8 TW9 3QD Richmond, London hairdressers and beauty salons. Phone +44 333 2244 818.

## Book or order directly

- Menu: https://www.fresha.com/providers/your-hairdresser-q2rmbd2o?pId=1177812&allOffer=true&menu=true

## Opening hours

Mo-Th 10:00-21:00; Fr 10:00-19:00; Sa 09:00-18:00; Su 10:00-16:00

## About

- Website: https://www.benforrest.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.

357 of 1,005 in London hairdressers and beauty salons

Top 36% of the sites scanned in this index. Just above: Paul's Hairdressers C, Aer C. Just below: Dessange C, Fine Line Barbers C.

The top tenth is the 102 best-scoring reachable sites of the index at the last refresh.

Against its peers

Nearest places in the index

Businesses like Ben Forrest in London hairdressers and beauty salons

The best of Built with WordPress and using Fresha in London hairdressers and beauty salons

The Nailounge C 66.2% · Tony's Mens Hairstylists C 66.2% · The Dapper Fox C 60% · The Shoreditch SPA C 60% · Garcia Hair Lounge C 58.5%

The climb

With the three fixes above (Appointments only through fresha; Structured data is incomplete; Price list of services lives on another site) the score would be about 95.4%: first of 1,005 in London hairdressers and beauty salons.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for Ben Forrest

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/benforrest.co.uk, through the MCP tool direct_record and in the city feed /city/london-salons/direct.json.

Stable links that count: /go/benforrest.co.uk/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

Not measured at this scan; the next scan measures it.

Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Source. About Fresha · all vendors.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/benforrest.co.uk"><img src="https://directindex.org/badge/benforrest.co.uk.svg" alt="Agent-Direct Score C" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.