The Direct Index
Report · New York · scanned 2026-10-15

Five Guys

fiveguys.com is largely invisible to agents.

AI assistants cannot open the website of Five Guys, so they rely on what other sites say about it.

Listed by OpenStreetMap · Overture Maps.

See what an AI agent reads on this site →

8.8%

7 of 80 points available

–

agent-readiness level

4

things to fix

Action test, 2026-10-14: partial, a path exists but an agent would struggle. There is a button or a form, but no complete booking or ordering flow an agent can finish on this page.

Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.

Since the scan of 2026-10-14: fixed The site could not be read at all. new The site turned every visitor without a browser away; No structured data for the business; No menu or price list; No booking or ordering path at all.

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Where it stands

How Five Guys compares

Where it stands

Not ranked yet in New York

The ranking refreshes hourly; this site joins it on the next refresh.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML99%no
Let AI crawlers in (no edge block, no robots.txt block)94%no
Structured data with address, phone and hours48%no
Have an llms.txt14%no

The top tenth is the 379 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 36,926 sites58%29%8.8%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Burger Joint burger252 mDyes
Burger Heaven burger296 mFno
Roxy Diner & Delicatessen burger, sandwich442 mFno
Carnegie Diner & Cafe burger, sandwich, coffee_shop, ice_cream, american, pancake460 mByes
Mocha Burger burger774 mBno
International Chicken Company chicken, wings, burger906 mAyes
Fat Boys Burgers burger973 mCno
Brooklyn Deli burger, pizza, sandwich, salad1.1 kmAyes
The Counter burger1.2 kmCyes
Loveley's Old Fashioned Hamburgers burger1.2 kmCyes
Businesses like yours

Businesses like Five Guys in New York

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in New York3,78855%41%8.8%
Sites built with WordPress in New York60765%45%8.8%

The best of the sites built with WordPress in New York

Club A Steakhouse A 100% · East Coast Burger A 100% · Manuela A 100% · Orale Mexican Kitchen A 100% · Red Crab A 100%

The climb

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; No booking or ordering link on the website) the score would be about 77.5%: 979th of 3,788 in New York, up from not ranked today.

This site appears in 21 cities (21 places on fiveguys.com). Every city it is in →

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Findings

What to fix first

  1. The site turns every visitor without a browser away, AI agents included +25 points

    A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  3. No booking or ordering link on the website +15 points

    Agents find no link to follow on the site. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a booking or ordering page on your own domain. How to fix it

  4. No menu or price list found +7 points

    Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. How to fix it

Send the fixes to your web person

One email, the fixes and the link; nothing stored.

No one is listed yet to fix this in New York. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Five Guys",
  "url": "https://fiveguys.olo.express/menu/nyc-55th-st/info",
  "telephone": "+1 212-459-9600",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West 55th Street 43",
    "postalCode": "10019",
    "addressLocality": "New York"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7625151,
    "longitude": -73.9766897
  },
  "openingHours": "Mo-Su 11:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "11:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "burger"
  ]
}
</script>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/fiveguys.com"><img src="https://directindex.org/badge/fiveguys.com.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Five Guys

No direct path on record: the scan of 2026-10-15 found no booking or ordering link on fiveguys.com or on a vendor's site. The same record is served as JSON at /api/direct/fiveguys.com, through the MCP tool direct_record and in the city feed /city/new-york/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
HoursMo-Su 11:00-22:00 (open now)from OpenStreetMap
Phone+1 212-459-9600

Agents and people followed 1 direct link to this business this month (1 by AI agents).

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno