Milan (Milano): 1,132 business websites scanned, 42% take a booking or an order on their own site, 32% turn an AI crawler away, 28% score A or B. Naples (Napoli): 132 business websites scanned, 25% take a booking or an order on their own site, 15% turn an AI crawler away, 17% score A or B. Numbers as of 2026-10-14.
| Milan | Naples | |
|---|---|---|
| Business websites scanned | 1,132 of 1,320 with a site | 132 of 159 with a site |
| Take a booking or an order on their own site | 42% of 957 reachable | 25% of 121 reachable |
| Turn an AI crawler away at the edge | 32% of 957 reachable | 15% of 121 reachable |
| Score A or B | 28% 321 sites | 17% 22 sites |
Shares are over the reachable sites of each index, latest scan of each; A or B over all scanned. Methodology · Markdown · JSON · All cities ranked.
| Milan | Naples | |
|---|---|---|
| HTML page | 51% 489 | 50% 60 |
| none | 28% 266 | 31% 38 |
| 10% 97 | 11% 13 | |
| elsewhere | 8% 81 | 4% 5 |
| on the page | 2% 22 | 3% 4 |
| image | 0% 2 | 1% 1 |
| Milan | Naples | |
|---|---|---|
| none | 40% 382 | 64% 78 |
| own site | 34% 325 | 21% 25 |
| third party | 10% 98 | 7% 9 |
| vendor on own site | 8% 76 | 4% 5 |
| marketplace | 8% 76 | 3% 4 |
| Milan | Naples | |
|---|---|---|
| WordPress | 56% 537 | 64% 78 |
| Unknown | 36% 340 | 31% 37 |
| Wix | 4% 37 | 1% 1 |
| Webflow | 2% 17 | 3% 4 |
| Squarespace | 2% 18 | 0% 0 |
| Shopify | 0% 4 | 1% 1 |
| Weebly | 0% 2 | 0% 0 |
| Milan | Naples | |
|---|---|---|
| Deliveroo | 44 | 0 |
| Superb | 35 | 4 |
| Just Eat | 28 | 1 |
| SevenRooms | 22 | 0 |
| Glovo | 19 | 3 |
| TheFork | 18 | 1 |
| OpenTable | 10 | 0 |
| CoverManager | 3 | 1 |
| Quandoo | 0 | 1 |
Menu, channel and builder shares are over the reachable sites (957 in Milan, 121 in Naples). Vendor counts are sites whose booking or ordering runs through that vendor, direct or marketplace, from the daily vendor pass.
Each cell reads Milan / Naples. A month is final once it ends; the current month updates hourly. Each city's dated pages: Milan (Milano), Naples (Napoli).
| Month | Sites scanned | Book or order on their own site | Turn a crawler away | Score A or B |
|---|---|---|---|---|
| October 2026 so far | 1,320 / 159 | 42% / 25% | 32% / 15% | 321 / 22 |
Italy: every city · Rankings · Pick two other cities · Milan on a map · Naples on a map