---
title: Milan (Milano) vs Naples (Napoli): which city's businesses can AI agents use? · The Direct Index
url: https://directindex.org/compare/milan/naples?format=md
---

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 [Compare](https://directindex.org/compare) · restaurants and fast food · as of 2026-10-14

# Milan (Milano) or Naples (Napoli): whose businesses can AI agents use?

Milan (Milano): 1,132 business websites scanned, 42% take a booking or an order on their own site, 32% turn an AI crawler away, 28% score A or B. Naples (Napoli): 132 business websites scanned, 25% take a booking or an order on their own site, 15% turn an AI crawler away, 17% score A or B. Numbers as of 2026-10-14.

| | Milan | Naples |
| --- | --- | --- |
| Business websites scanned | 1,132 of 1,320 with a site | 132 of 159 with a site |
| Take a booking or an order on their own site | **42%** of 957 reachable | 25% of 121 reachable |
| Turn an AI crawler away at the edge | 32% of 957 reachable | **15%** of 121 reachable |
| Score A or B | **28%** 321 sites | 17% 22 sites |

[Milan (Milano)](https://directindex.org/city/milan) · [Italy](https://directindex.org/country/it)
**********

A 70 · B 251 · C 259 · D 222 · F 330

[Naples (Napoli)](https://directindex.org/city/naples) · [Italy](https://directindex.org/country/it)
**********

A 5 · B 17 · C 36 · D 36 · F 38

Shares are over the reachable sites of each index, latest scan of each; A or B over all scanned. [Methodology](https://directindex.org/methodology) · [Markdown](https://directindex.org/compare/milan/naples?format=md) · [JSON](https://directindex.org/api/compare/milan/naples) · [All cities ranked](https://directindex.org/rankings?kind=restaurants).

 Findings

## What the index found in each city

Menu or price list

| | Milan | Naples |
| --- | --- | --- |
| HTML page | 51% 489 | 50% 60 |
| none | 28% 266 | 31% 38 |
| PDF | 10% 97 | 11% 13 |
| elsewhere | 8% 81 | 4% 5 |
| on the page | 2% 22 | 3% 4 |
| image | 0% 2 | 1% 1 |

Direct booking or ordering

| | Milan | Naples |
| --- | --- | --- |
| none | 40% 382 | 64% 78 |
| own site | 34% 325 | 21% 25 |
| third party | 10% 98 | 7% 9 |
| vendor on own site | 8% 76 | 4% 5 |
| marketplace | 8% 76 | 3% 4 |

Site builder

| | Milan | Naples |
| --- | --- | --- |
| WordPress | 56% 537 | 64% 78 |
| Unknown | 36% 340 | 31% 37 |
| Wix | 4% 37 | 1% 1 |
| Webflow | 2% 17 | 3% 4 |
| Squarespace | 2% 18 | 0% 0 |
| Shopify | 0% 4 | 1% 1 |
| Weebly | 0% 2 | 0% 0 |

Booking and ordering vendors

| | Milan | Naples |
| --- | --- | --- |
| [Deliveroo](https://directindex.org/vendors/deliveroo) | 44 | 0 |
| [Superb](https://directindex.org/vendors/superb) | 35 | 4 |
| [Just Eat](https://directindex.org/vendors/justeat) | 28 | 1 |
| [SevenRooms](https://directindex.org/vendors/sevenrooms) | 22 | 0 |
| [Glovo](https://directindex.org/vendors/glovo) | 19 | 3 |
| [TheFork](https://directindex.org/vendors/thefork) | 18 | 1 |
| [OpenTable](https://directindex.org/vendors/opentable) | 10 | 0 |
| [CoverManager](https://directindex.org/vendors/covermanager) | 3 | 1 |
| [Quandoo](https://directindex.org/vendors/quandoo) | 0 | 1 |

Menu, channel and builder shares are over the reachable sites (957 in Milan, 121 in Naples). Vendor counts are sites whose booking or ordering runs through that vendor, direct or marketplace, from the daily vendor pass.

 Month by month

## Milan / Naples, month by month

Each cell reads Milan / Naples. A month is final once it ends; the current month updates hourly. Each city's dated pages: [Milan (Milano)](https://directindex.org/city/milan), [Naples (Napoli)](https://directindex.org/city/naples).

| Month | Sites scanned | Book or order on their own site | Turn a crawler away | Score A or B |
| --- | --- | --- | --- | --- |
| October 2026 so far | 1,320 / 159 | 42% / 25% | 32% / 15% | 321 / 22 |

 More

## Keep comparing

[Italy: every city](https://directindex.org/country/it) · [Rankings](https://directindex.org/rankings?kind=restaurants) · [Pick two other cities](https://directindex.org/compare) · [Milan on a map](https://directindex.org/city/milan/map) · [Naples on a map](https://directindex.org/city/naples/map)

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#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Do their terms allow agents?](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

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```