Edinburgh: 465 business websites scanned, 67% take a booking or an order on their own site, 23% turn an AI crawler away, 46% score A or B. London: 3,072 business websites scanned, 60% take a booking or an order on their own site, 33% turn an AI crawler away, 40% score A or B. Numbers as of 2026-10-14.
| Edinburgh | London | |
|---|---|---|
| Business websites scanned | 465 of 531 with a site | 3,072 of 3,663 with a site |
| Take a booking or an order on their own site | 67% of 387 reachable | 60% of 2,543 reachable |
| Turn an AI crawler away at the edge | 23% of 387 reachable | 33% of 2,543 reachable |
| Score A or B | 46% 214 sites | 40% 1,224 sites |
Shares are over the reachable sites of each index, latest scan of each; A or B over all scanned. Methodology · Markdown · JSON · All cities ranked.
| Edinburgh | London | |
|---|---|---|
| HTML page | 59% 228 | 57% 1,457 |
| none | 28% 110 | 29% 739 |
| 9% 35 | 9% 235 | |
| elsewhere | 3% 12 | 3% 80 |
| on the page | 0% 0 | 1% 24 |
| image | 1% 2 | 0% 8 |
| Edinburgh | London | |
|---|---|---|
| own site | 58% 225 | 50% 1,273 |
| none | 25% 95 | 30% 754 |
| vendor on own site | 9% 33 | 10% 254 |
| marketplace | 5% 21 | 5% 130 |
| third party | 3% 13 | 5% 132 |
| Edinburgh | London | |
|---|---|---|
| Unknown | 40% 155 | 41% 1,050 |
| WordPress | 40% 153 | 38% 960 |
| Squarespace | 13% 49 | 10% 245 |
| Wix | 4% 15 | 5% 129 |
| Shopify | 1% 5 | 3% 66 |
| Webflow | 2% 8 | 2% 43 |
| GoDaddy Website Builder | 0% 1 | 1% 22 |
Menu, channel and builder shares are over the reachable sites (387 in Edinburgh, 2,543 in London). Vendor counts are sites whose booking or ordering runs through that vendor, direct or marketplace, from the daily vendor pass.
Asked, with web search on, about the top-ranked businesses (the website, where to book, where to order) and the way people ask ("best pizza delivered tonight"). The share of answers that pointed to the business's own site or a direct vendor. Measured in the cities on the probe schedule; "not asked" elsewhere.
| Assistant | Edinburgh: about a business | London: about a business | Edinburgh: asked the way people ask | London: asked the way people ask |
|---|---|---|---|---|
| ChatGPT | not asked | not asked | 93% of 42 places | not asked |
| Gemini | not asked | not asked | 95% of 40 places | not asked |
Each cell reads Edinburgh / London. A month is final once it ends; the current month updates hourly. Each city's dated pages: Edinburgh, London.
| Month | Sites scanned | Book or order on their own site | Turn a crawler away | Score A or B |
|---|---|---|---|---|
| October 2026 so far | 531 / 3,661 | 67% / 60% | 23% / 33% | 214 / 1,224 |
United Kingdom: every city · Rankings · Pick two other cities · Edinburgh on a map · London on a map