PizzaExpress

What to fix first

1. No structured data for the business +15 points

   Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

2. The server turns AI crawlers away at the door +6.7 points

   Live fetches as GPTBot (challenge:attention required), ClaudeBot (challenge:attention required) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. How to fix it

No one is listed yet to fix this in Singapore. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• Menu or price list is an HTML page Agents can read items and prices directly.
• Booking on your own site Agents can book without a marketplace in the loop.
• Ordering on your own site Agents can order without a marketplace in the loop.

Builder: unknown · Front: cloudflare · Cloudflare in front; AI crawlers blocked at the edge

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "PizzaExpress",
  "url": "https://www.pizzaexpress.com/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 1.3071371,
    "longitude": 103.7886952
  },
  "openingHours": "Mo-Su 10:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "10:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "pizza"
  ],
  "acceptsReservations": "https://www.pizzaexpress.com/book",
  "hasMenu": "https://mobile-pay.pizzaexpress.com/restaurant-menu/main-menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.pizzaexpress.com/book",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.pizzaexpress.com/delivery",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

242 of 571 in Singapore

Top 42% of the sites scanned in this index. Just above: House Of Samosas C, Zen C. Just below: 7-Eleven C, Ajoomma Korean Charcoal BBQ C.

The top tenth is the 58 best-scoring reachable sites of the index at the last refresh.

Nearest places in the index

Businesses like PizzaExpress in Singapore

The best of Same kind in Singapore

East Coast Commune A 100% · Joo Bar Makegeolli Bar A 100% · LAYALI Turkish Restaurant A 100% · Fish & Co. NTP A 96.3% · 8 Korean BBQ A 92.5%

The climb

With the two fixes above (No structured data for the business; The server turns AI crawlers away at the door) the score would be about 95.4%: 5th of 571 in Singapore, up from 242nd.

This site appears in 9 cities (9 places on pizzaexpress.com). Every city it is in →

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for PizzaExpress

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/pizzaexpress.com, through the MCP tool direct_record and in the city feed /city/singapore/direct.json.

Stable links that count: /go/pizzaexpress.com/book, /go/pizzaexpress.com/order, /go/pizzaexpress.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

Not measured at this scan; the next scan measures it.

The next scan also reads the contact, menu and booking pages one hop deeper; facts found there can change the score.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/pizzaexpress.com"><img src="https://directindex.org/badge/pizzaexpress.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.