The Horse and Guardsman
mcmullens.co.uk is partly visible to agents.
Menu: www.mcmullens.co.uk/app/uploads/2024/05/London-Tourist-Festi
See what an AI agent reads on this site →
44 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.
What to fix first
- Booking through an unrecognised third party +9 points
Check that the provider keeps you as the merchant of record. How to fix it
- Ordering through an unrecognised third party +9 points
Check that the provider keeps you as the merchant of record. How to fix it
- Structured data is incomplete +6 points
Missing: address, telephone, opening hours. How to fix it
- Menu or price list is a PDF +3 points
Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. How to fix it
No one is listed yet to fix this in London cafes and bars. List your agency or yourself: free, reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the key AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- Structured data present (Organization) but without address, phone or hours
Builder: wordpress · Front: cloudflare
What to paste
Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.
Structured data (JSON-LD)
One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BarOrPub",
"name": "The Horse and Guardsman",
"url": "https://www.horseandguardsman.co.uk/",
"telephone": "02039538000",
"address": {
"@type": "PostalAddress",
"streetAddress": "Whitehall 16-18",
"postalCode": "SW1A 2DY",
"addressLocality": "London",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.5064582,
"longitude": -0.1275872
},
"hasMenu": "https://www.mcmullens.co.uk/app/uploads/2024/05/London-Tourist-Festive-Menu.pdf"
}
</script>
940 of 2,869 in London cafes and bars
Top 33% of the sites scanned in this index. Just above: The Cocoanut C, The Drapers Arms C. Just below: The Duke of Wellington C, The Pregnant Man C.
| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 95% | yes |
| Structured data with address, phone and hours | 56% | no |
| Have an llms.txt | 13% | yes |
The top tenth is the 291 best-scoring reachable sites of the index at the last refresh.
Against its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 35,830 sites | 57% | 26% | 67.7% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| The Admiralty | 128 m | A | yes |
| Café Ciel | 171 m | C | yes |
| ICA Café Bar | 211 m | F | no |
| Halfway II Heaven | 232 m | B | no |
| The Ship and Shovell | 239 m | F | no |
| Equus Bar | 245 m | B | yes |
| Cafe in the Crypt | 282 m | F | no |
| Coffee & Real eating co. | 310 m | B | yes |
| Gordon's Wine Bar | 337 m | A | yes |
| Bombolone Doughnuts | 343 m | B | yes |
Level 1 of 5, Basic Web Presence
The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | no how |
| llms.txt | yes |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | no how |
| OAuth protected resource metadata | no how |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | no how |
| JSON-LD for the business | yes |
What assistants answer
Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.
Show the score
Owners who score well embed the badge; it links back here and updates with every scan.
<a href="https://directindex.org/r/mcmullens.co.uk"><img src="https://directindex.org/badge/mcmullens.co.uk.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Own this business?
Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.
Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.