# The Horse and Guardsman: Agent-Direct Score C (67.7%)

Site: https://www.horseandguardsman.co.uk/
Report: https://directindex.org/r/mcmullens.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Horse and Guardsman is partly visible to agents.

## Direct links
- Menu: https://www.mcmullens.co.uk/app/uploads/2024/05/London-Tourist-Festive-Menu.pdf
- Phone: 02039538000

## What to fix first
- **Booking through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Horse and Guardsman",
  "url": "https://www.horseandguardsman.co.uk/",
  "telephone": "02039538000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Whitehall 16-18",
    "postalCode": "SW1A 2DY",
    "addressLocality": "London",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5064582,
    "longitude": -0.1275872
  },
  "hasMenu": "https://www.mcmullens.co.uk/app/uploads/2024/05/London-Tourist-Festive-Menu.pdf"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours

## Where it stands
940 of 2869 in London cafes and bars. Top 33% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 93% | yes |
| Structured data with address, phone and hours | 56% | no |
| Have an llms.txt | 13% | yes |

Nearest places in the index: The Admiralty (A, 128 m, https://directindex.org/r/admiraltytrafalgar.co.uk); Café Ciel (C, 171 m, https://directindex.org/r/cafeciel.co.uk); ICA Café Bar (F, 211 m, https://directindex.org/r/ica.art); Halfway II Heaven (B, 232 m, https://directindex.org/r/halfway2heaven.net); The Ship and Shovell (F, 239 m, https://directindex.org/r/hall-woodhouse.co.uk); Equus Bar (B, 245 m, https://directindex.org/r/royalhorseguardshotel.com); Cafe in the Crypt (F, 282 m, https://directindex.org/r/stmartin-in-the-fields.org); Coffee & Real eating co. (B, 310 m, https://directindex.org/r/starbucks.co.uk); Gordon's Wine Bar (A, 337 m, https://directindex.org/r/gordonswinebar.com); Bombolone Doughnuts (B, 343 m, https://directindex.org/r/bombolone.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 57% (26% A or B, 35830 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/mcmullens.co.uk/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mcmullens.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/mcmullens.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mcmullens.co.uk&force=1