Matto Pizza

What to fix first

1. No structured data for the business +15 points

   Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

2. No menu or price list found +7 points

   Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. How to fix it

3. No llms.txt no points, still worth doing

   Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in Edinburgh. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the key AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
• Ordering through square on your own domain No marketplace commission, and the guest stays yours.

Builder: wordpress · Front: cloudflare

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD) Copy

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Matto Pizza",
  "url": "https://mattopizza.co.uk/",
  "telephone": "+44 131 668 4999",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Newington Road 33",
    "postalCode": "EH9 1QR",
    "addressLocality": "Edinburgh"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9385287,
    "longitude": -3.1788051
  },
  "openingHours": "Mo-Su 12:00-21:30; Fr,Sa 12:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "12:00",
      "closes": "21:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "pizza"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://matto-pizza.square.site/#AOLW4CUEYXFGLI6IQOQUM7AF",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

llms.txt Copy

Save as /llms.txt at the root of the site. Guide.

# Matto Pizza

> restaurant (pizza) in Newington Road 33 EH9 1QR Edinburgh, Edinburgh. Phone +44 131 668 4999.

## Book or order directly

- Order: https://matto-pizza.square.site/#AOLW4CUEYXFGLI6IQOQUM7AF (through square acting for the business)

## Opening hours

Mo-Su 12:00-21:30; Fr,Sa 12:00-22:00

## About

- Website: https://mattopizza.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.

298 of 524 in Edinburgh

Top 57% of the sites scanned in this index. Just above: Frites D, Ishiku Wagyu Steakhouse D. Just below: Rio’s Piri Piri D, Stone fired D.

The top tenth is the 54 best-scoring reachable sites of the index at the last refresh.

Against its peers

Nearest places with a similar menu

Businesses like Matto Pizza in Edinburgh

The best of Built with WordPress in Edinburgh

Minami A 100% · Chaskaa A 96.3% · McLarens A 96.3% · The Radhuni A 96.3% · The Chop House A 92.5%

The climb

With the two fixes above (No structured data for the business; No menu or price list found) the score would be about 87.7%: 38th of 524 in Edinburgh, up from 298th.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

What agents get for Matto Pizza

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/mattopizza.co.uk, through the MCP tool direct_record and in the city feed /city/edinburgh/direct.json.

Stable links that count: /go/mattopizza.co.uk/order answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

<a href="https://directindex.org/r/mattopizza.co.uk"><img src="https://directindex.org/badge/mattopizza.co.uk.svg" alt="Agent-Direct Score D" width="236" height="40"></a>

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.