# Matto Pizza: Agent-Direct Score D (53.8%)

Site: https://mattopizza.co.uk/
Report: https://directindex.org/r/mattopizza.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Matto Pizza is hard for agents to use.

## Direct links
- Order directly: https://matto-pizza.square.site/#AOLW4CUEYXFGLI6IQOQUM7AF (through square acting for the business)
- Phone: +44 131 668 4999

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Matto Pizza",
  "url": "https://mattopizza.co.uk/",
  "telephone": "+44 131 668 4999",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Newington Road 33",
    "postalCode": "EH9 1QR",
    "addressLocality": "Edinburgh"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9385287,
    "longitude": -3.1788051
  },
  "openingHours": "Mo-Su 12:00-21:30; Fr,Sa 12:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "12:00",
      "closes": "21:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "pizza"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://matto-pizza.square.site/#AOLW4CUEYXFGLI6IQOQUM7AF",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Matto Pizza

> restaurant (pizza) in Newington Road 33 EH9 1QR Edinburgh, Edinburgh. Phone +44 131 668 4999.

## Book or order directly

- Order: https://matto-pizza.square.site/#AOLW4CUEYXFGLI6IQOQUM7AF (through square acting for the business)

## Opening hours

Mo-Su 12:00-21:30; Fr,Sa 12:00-22:00

## About

- Website: https://mattopizza.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
298 of 459 in Edinburgh. Top 65% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 74% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 68% | no |
| Have an llms.txt | 23% | no |

Nearest places with a similar menu: Pizza Posto (B, 1010 m, https://directindex.org/r/pizzaposto.co.uk); Civerinos Slice (B, 1105 m, https://directindex.org/r/civerinos.com); PizzaExpress (A, 1429 m, https://directindex.org/r/pizzaexpress.com); Mamma's (A, 1503 m, https://directindex.org/r/mammas.co.uk); Slice Syndicate (F, 1732 m, https://directindex.org/r/slicesyndicate.uk); Salerno (A, 1909 m, https://directindex.org/r/salernopizza.co.uk); Pizza Pilgrims (B, 1918 m, https://directindex.org/r/pizzapilgrims.co.uk); Dough Pizza (D, 2132 m, https://directindex.org/r/dough-pizza.co.uk); Paesano Pizza (C, 2134 m, https://directindex.org/r/cassart.co.uk); Novapizza (B, 2506 m, https://directindex.org/r/novapizza.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Square 69% (47% A or B, 793 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/mattopizza.co.uk/agent-view

## Businesses like Matto Pizza in Edinburgh

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Edinburgh | 459 | 57% | 46% | 53.8% |
| Built with WordPress in Edinburgh | 153 | 72% | 64% | 53.8% |
| Using Square in Edinburgh | 3 | 55% | 0% | 53.8% |
| Built with WordPress and using Square in Edinburgh | 3 | 55% | 0% | 53.8% |

The best of Built with WordPress in Edinburgh: Minami (A 100%, https://directindex.org/r/minami-sushi.co.uk); Chaskaa (A 96.3%, https://directindex.org/r/chaskaaindian.co.uk); McLarens (A 96.3%, https://directindex.org/r/mclarensonthecorner.co.uk); The Radhuni (A 96.3%, https://directindex.org/r/theradhuni.co.uk); The Chop House (A 92.5%, https://directindex.org/r/chophousesteak.co.uk).

With the two fixes above (No structured data for the business; No menu or price list found) the score would be about 87.7%: 38th of 459 in Edinburgh, up from 298th.

## The direct record
What agents get for Matto Pizza, as JSON: https://directindex.org/api/direct/mattopizza.co.uk
- Book: none on record
- Order: https://matto-pizza.square.site/#AOLW4CUEYXFGLI6IQOQUM7AF (vendor on own site: Square; found by the scan of 2026-10-14, not yet tested)
- Menu: none on record
- Hours: Mo-Su 12:00-21:30; Fr,Sa 12:00-22:00 (closed now) (from OpenStreetMap)
- Phone: +44 131 668 4999
- Stable links that count: https://directindex.org/go/mattopizza.co.uk/order
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mattopizza.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Deep report: https://directindex.org/r/mattopizza.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mattopizza.co.uk&force=1