The Direct Index
Report · San Francisco · scanned 2026-10-14

Matador

matadorsf.com is partly visible to agents.

Book directly: www.opentable.com/widget/reservation/loader?rid=298576&t through opentable acting for the business · Menu: matadorsf.com/menu/

See what an AI agent reads on this site →

C
61.5%

40 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  2. Ordering only through doordash +5 points

    Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. How to fix it About this vendor

  3. Almost no text without JavaScript +2 points

    Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. How to fix it

  4. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in San Francisco. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Matador",
  "url": "https://matadorsf.com/",
  "telephone": "+1 415 5253557",
  "email": "info@matadorsf.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Sutter Street 679",
    "addressLocality": "San Francisco",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.7887552,
    "longitude": -122.4115279
  },
  "openingHours": "Su,Mo-Th 12:00-22:00; Fr,Sa 12:00-23:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    }
  ],
  "servesCuisine": [
    "mexican"
  ],
  "acceptsReservations": "https://www.opentable.com/widget/reservation/loader?rid=298576&amp;type=button&amp;theme=standard&amp;color=1&amp;dark=false&amp;iframe=true&amp;domain=com&amp;lang=en-US&amp;newtab=false&amp;ot_source=Restaurant%20website&amp;cfe=true",
  "hasMenu": "https://matadorsf.com/menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.opentable.com/widget/reservation/loader?rid=298576&amp;type=button&amp;theme=standard&amp;color=1&amp;dark=false&amp;iframe=true&amp;domain=com&amp;lang=en-US&amp;newtab=false&amp;ot_source=Restaurant%20website&amp;cfe=true",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Matador

> restaurant (mexican) in Sutter Street 679 San Francisco, San Francisco. Phone +1 415 5253557.

## Book or order directly

- Book: https://www.opentable.com/widget/reservation/loader?rid=298576&amp;type=button&amp;theme=standard&amp;color=1&amp;dark=false&amp;iframe=true&amp;domain=com&amp;lang=en-US&amp;newtab=false&amp;ot_source=Restaurant%20website&amp;cfe=true (through opentable acting for the business)
- Menu: https://matadorsf.com/menu/

## Opening hours

Su,Mo-Th 12:00-22:00; Fr,Sa 12:00-23:00

## About

- Website: https://matadorsf.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

570 of 1,261 in San Francisco

Top 45% of the sites scanned in this index. Just above: House of Curries C, Leleka C. Just below: Miles Pizza Slice C, Picaro C.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML94%yes
Let AI crawlers in (no edge block, no robots.txt block)94%yes
Structured data with address, phone and hours50%no
Have an llms.txt13%no

The top tenth is the 127 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 35,830 sites57%26%61.5%
Sites using OpenTable 1,409 sites67%42%61.5%
Sites using DoorDash 132 sites63%36%61.5%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Suavecito Birria & Tacos mexican292 mByes
Cafe Mason international, mexican293 mDno
Los Hermanos Taqueria mexican, burger604 mBno
Los Cilantros mexican860 mFno
Tacorea burrito, tacos, korean, mexican1.1 kmCno
Taqueria Zorro mexican1.1 kmFno
El Faro mexican1.2 kmFno
Taco Rouge mexican1.2 kmDno
Tacolicious mexican1.3 kmAyes
Don Pistos mexican1.4 kmCno
Businesses like yours

Businesses like Matador in San Francisco

GroupSitesAvg scoreA or BThis site
Same kind in San Francisco1,26145%37%61.5%
Built with WordPress in San Francisco17769%55%61.5%
Using OpenTable in San Francisco6572%65%61.5%
Built with WordPress and using OpenTable in San Francisco1670%56%61.5%

The best of Built with WordPress and using OpenTable in San Francisco

Roka Akor A 92.3% · John's Grill Live Jazz A 87.7% · Blue Mermaid B 78.5% · Isa B 78.5% · Perbacco B 78.5%

The climb

With the three fixes above (No structured data for the business; Ordering only through doordash; Almost no text without JavaScript) the score would be about 95.4%: 15th of 1,261 in San Francisco, up from 570th.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/matadorsf.com"><img src="https://directindex.org/badge/matadorsf.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

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