The Direct Index
Report · London hairdressers and beauty salons · scanned 2026-10-14

Backworks

backworks.london is mostly ready for agents.

Menu: www.backworks.london/massage-menu

See what an AI agent reads on this site →

B
75.4%

49 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. Appointments only through fresha +12 points

    Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. How to fix it About this vendor

  2. Structured data is incomplete +1 points

    Missing: telephone. How to fix it

  3. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself: free, reviewed by hand.

Already right

Builder: squarespace · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on squarespace is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "Backworks",
  "url": "https://backworks.london",
  "telephone": "02037006675",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Camden Passage 33",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5351436,
    "longitude": -0.1036947
  }
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Backworks

> health and beauty business in Camden Passage 33 London, London hairdressers and beauty salons. Phone 02037006675.

## Book or order directly

- Menu: https://www.backworks.london/massage-menu

## About

- Website: https://backworks.london
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

54 of 1,240 in London hairdressers and beauty salons

Top 4% of the sites scanned in this index. Just above: The House of ELEMIS B, Aesthetics Lab B. Just below: Blue Mango Salon B, Butchers Salon B.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain96%no
Publish the menu or price list as HTML15%yes
Let AI crawlers in (no edge block, no robots.txt block)93%yes
Structured data with address, phone and hours9%no
Have an llms.txt28%no

The top tenth is the 125 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with Squarespace 6,916 sites64%46%75.4%
Sites using Fresha 122 sites52%3%75.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
BarberSmiths26 mDno
Treat Beauty London365 mCyes
The Chapel497 mCyes
Sano553 mDno
ELP Barbershop745 mCno
East Central Barbering818 mByes
Asiatic Thai Massage874 mCno
Uni Healthcare1.1 kmByes
Nikee's Beauty Bar1.2 kmCno
LilyMaila1.2 kmFno
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/backworks.london"><img src="https://directindex.org/badge/backworks.london.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.