# Backworks: Agent-Direct Score B (75.4%) Site: https://backworks.london Report: https://directindex.org/r/backworks.london Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.) Backworks is mostly ready for agents. ## Direct links - Menu: https://www.backworks.london/massage-menu - Phone: 02037006675 ## What to fix first - **Appointments only through fresha.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Structured data is incomplete.** (+1 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Backworks > health and beauty business in Camden Passage 33 London, London hairdressers and beauty salons. Phone 02037006675. ## Book or order directly - Menu: https://www.backworks.london/massage-menu ## About - Website: https://backworks.london - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response. - **Structured data present (LocalBusiness).** address, opening hours - **Price list of services is an HTML page.** Agents can read items and prices directly. - **Fresha lets agents act only through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them. ## Where it stands 81 of 995 in London hairdressers and beauty salons. Top 8% of the sites scanned in this index. | What the top tenth of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 99% | no | | Publish the menu or price list as HTML | 13% | yes | | Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes | | Structured data with address, phone and hours | 17% | no | | Have an llms.txt | 31% | no | Nearest places in the index: BarberSmiths (D, 26 m, https://directindex.org/r/barbersmiths.co.uk); Treat Beauty London (C, 365 m, https://directindex.org/r/treatmedispa.com); The Chapel (C, 497 m, https://directindex.org/r/thechapel.co.uk); Sano (D, 553 m, https://directindex.org/r/sanohair.com); ELP Barbershop (C, 745 m, https://directindex.org/r/elpbarbershop.com); East Central Barbering (B, 818 m, https://directindex.org/r/eastcentralbarberingco.com); Asiatic Thai Massage (B, 874 m, https://directindex.org/r/asiaticthaimassage.co.uk); Uni Healthcare (B, 1127 m, https://directindex.org/r/unihealthcare.co.uk); Nikee's Beauty Bar (C, 1188 m, https://directindex.org/r/nikee.biz); LilyMaila (F, 1219 m, https://directindex.org/r/lilymaila.com). ## What assistants answer Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included. Against its peers: Sites built with Squarespace 65% (48% A or B, 7098 sites); Sites using Fresha 53% (3% A or B, 147 sites); This site 75.4%. See what an AI agent reads on this site: https://directindex.org/r/backworks.london/agent-view ## Businesses like Backworks in London hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Same kind in London hairdressers and beauty salons | 995 | 43% | 17% | 75.4% | | Built with Squarespace in London hairdressers and beauty salons | 75 | 66% | 43% | 75.4% | | Using Fresha in London hairdressers and beauty salons | 45 | 52% | 7% | 75.4% | | Built with Squarespace and using Fresha in London hairdressers and beauty salons | 12 | 58% | 8% | 75.4% | The best of Built with Squarespace and using Fresha in London hairdressers and beauty salons: Cut and Run Hair (C 66.2%, https://directindex.org/r/cutandrunhair.com); ELP Barbershop (C 64.6%, https://directindex.org/r/elpbarbershop.com); Lisa Hauck (C 64.6%, https://directindex.org/r/lisahauck.com); Breathe Barbers (C 63.1%, https://directindex.org/r/breathe-barbers.co.uk); Nudo Studio (C 60%, https://directindex.org/r/thenudostudio.com). With the two fixes above (Appointments only through fresha; Structured data is incomplete) the score would be about 95.4%: first of 995 in London hairdressers and beauty salons. ## The direct record What agents get for Backworks, as JSON: https://directindex.org/api/direct/backworks.london - Book: none on record - Order: none on record - Menu: https://www.backworks.london/massage-menu (html_page; from the scan) - Hours: none on record - Phone: 02037006675 - Stable links that count: https://directindex.org/go/backworks.london/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured - Vendor terms for agents, Fresha: Partners only. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use Not measured at this scan; the next scan measures it. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 21 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/backworks.london - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Deep report: https://directindex.org/r/backworks.london/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=backworks.london&force=1