The Direct Index
Report · Edinburgh cafes and bars · scanned 2026-10-14

Williams & Johnson Coffee Co

williamsandjohnson.com is hard for agents to use.

See what an AI agent reads on this site →

D
50.8%

33 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No booking or ordering path at all +15 points

    Agents have nothing to act on. Add a booking or ordering page on your own domain. How to fix it

  2. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

  3. No menu or price list found +7 points

    Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. How to fix it

No one is listed yet to fix this in Edinburgh cafes and bars. List your agency or yourself: free, reviewed by hand.

Already right

Builder: shopify · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on shopify is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Williams & Johnson Coffee Co",
  "url": "https://www.williamsandjohnson.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Commercial Street 67",
    "postalCode": "EH6 6LH",
    "addressLocality": "Edinburgh"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9768561,
    "longitude": -3.1705306
  },
  "openingHours": "Mo-Fr 08:00-16:00; Sa 09:00-17:00; Su 09:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "16:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "16:00"
    }
  ],
  "servesCuisine": [
    "coffee shop"
  ]
}
</script>
Where it stands

218 of 424 in Edinburgh cafes and bars

Top 51% of the sites scanned in this index. Just above: Throat Punch Coffee Co D, Tupiniquim D. Just below: Mile Yard D, Caffè Nero D.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML74%no
Let AI crawlers in (no edge block, no robots.txt block)88%yes
Structured data with address, phone and hours35%no
Have an llms.txt23%yes

The top tenth is the 43 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with Shopify 1,336 sites61%36%50.8%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Kiki's Cafe coffee_shop, hungarian971 mCno
Urban Jungle Brunch Room coffee_shop1.1 kmCno
Tepuy coffee_shop1.6 kmCno
Mr Eion, Coffee Roaster coffee_shop1.8 kmDno
Santu Roastery cake, coffee_shop2.3 kmDno
Fortitude Coffee coffee_shop2.3 kmCno
Hata breakfast, coffee_shop2.3 kmCno
Cafen Speciality Brew Bar coffee_shop2.8 kmDno
Grow Urban coffee_shop, cake2.9 kmDno
Mòr Bakehouse coffee_shop, bakery2.9 kmCyes
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownyes
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageyes
JSON-LD for the businessyes
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/williamsandjohnson.com"><img src="https://directindex.org/badge/williamsandjohnson.com.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.