The Direct Index
Report · san francisco · scanned 2026-10-14

Wetzel's Pretzels

wetzels.com is mostly ready for agents.

Order directly: order.wetzels.com/ on the business's own site · Menu: www.wetzels.com/menu

See what an AI agent reads on this site →

B
84.6%

55 of 65 points available

1/5

agent-readiness level, Basic Web Presence

1

thing to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

No one is listed yet to fix this in San Francisco. List your agency or yourself: free, reviewed by hand.

Already right

Builder: unknown · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Structured data (JSON-LD)

One block in the page's <head>, or in the builder's custom-code slot. Replace anything that is wrong; add priceRange if you like. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Wetzel's Pretzels",
  "url": "https://www.wetzels.com/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.7866334,
    "longitude": -122.4075844
  },
  "servesCuisine": [
    "pretzel"
  ],
  "hasMenu": "https://www.wetzels.com/menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.wetzels.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Where it stands

220 of 1,261 in San Francisco

Top 17% of the sites scanned in this index. Just above: The Melt B, Togo's B. Just below: World Wrapps B, AK Subs B.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML94%yes
Let AI crawlers in (no edge block, no robots.txt block)94%yes
Structured data with address, phone and hours50%no
Have an llms.txt13%yes

The top tenth is the 127 best-scoring reachable sites of the index at the last refresh.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
One65 Bistro & Grill38 mCyes
The Cheesecake Factory american75 mAyes
Tad's Steaks113 mCyes
John's Grill Live Jazz steak, seafood135 mAyes
ABSteak steak_house137 mAyes
The Rotunda142 mFno
Miyabiya Sushi and Grill japanese, sushi157 mAyes
Cafe Mason international, mexican177 mDno
Mastro's Steakhouse steak_house187 mByes
Morton's The Steakhouse steak_house219 mByes
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/wetzels.com"><img src="https://directindex.org/badge/wetzels.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Send the fixes to your web person
One email, the fixes and the link; nothing stored.