The Direct Index
Report · london tours · scanned 2026-10-14

The Fan Museum

thefanmuseum.org.uk is partly visible to agents.

Book directly: www.thefanmuseum.org.uk/group-visits on the business's own site

See what an AI agent reads on this site →

C
68.8%

55 of 80 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Action test, 2026-10-14: partial, a path exists but an agent would struggle. There is a button or a form, but no complete booking or ordering flow an agent can finish on this page.

Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

  3. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in London tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Structured data (JSON-LD)

One block in the page's <head>, or in the builder's custom-code slot. Replace anything that is wrong; add priceRange if you like. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "The Fan Museum",
  "url": "https://www.thefanmuseum.org.uk/",
  "telephone": "+44 20 8305 1441",
  "email": "info@thefanmuseum.org.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Crooms Hill 12",
    "postalCode": "SE10 8ER",
    "addressLocality": "London",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4790982,
    "longitude": -0.0080694
  },
  "openingHours": "Tu-Sa 11:00-17:00; Jan off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.thefanmuseum.org.uk/group-visits",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# The Fan Museum

> museum in Crooms Hill 12 SE10 8ER London, London tours, attractions and museums. Phone +44 20 8305 1441.

## Book or order directly

- Book: https://www.thefanmuseum.org.uk/group-visits (on the business's own site)

## Opening hours

Tu-Sa 11:00-17:00; Jan off

## About

- Website: https://www.thefanmuseum.org.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

30 of 370 in London tours, attractions and museums

Top 8% of the sites scanned in this index. Just above: Shrek's Adventure C, The Brixton Windmill C. Just below: Tiny Truckers C, Travel Department C.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML13%no
Let AI crawlers in (no edge block, no robots.txt block)92%yes
Structured data with address, phone and hours0%no
Have an llms.txt18%no

The top tenth is the 38 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 35,830 sites57%26%68.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Old Royal Naval College Visitor Centre417 mCyes
Galaxy Thien Ha1.3 kmDno
Migration Museum2.0 kmFno
The Ice House2.7 kmFno
The Cube2.7 kmByes
InMotion VR2.8 kmCyes
Surrey Docks Farm2.9 kmDno
The Prince Philip Maritime Collections Centre3.3 kmCyes
London Museum Docklands3.4 kmFno
The Faraday Effect3.4 kmDno
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/thefanmuseum.org.uk"><img src="https://directindex.org/badge/thefanmuseum.org.uk.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Send the fixes to your web person
One email, the fixes and the link; nothing stored.