The Direct Index
Report · London tours, attractions and museums · scanned 2026-10-14

The Crystal Maze LIVE Experience

the-crystal-maze.com is mostly ready for agents.

Book directly: the-crystal-maze.com/london/ on the business's own site

See what an AI agent reads on this site →

B
71.3%

57 of 80 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Action test, 2026-10-14: partial, a path exists but an agent would struggle. There is a button or a form, but no complete booking or ordering flow an agent can finish on this page.

Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No tickets and prices found +7 points

    Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

  2. Structured data is incomplete +5 points

    Missing: telephone, opening hours. How to fix it

No one is listed yet to fix this in London tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

Builder: unknown · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "The Crystal Maze LIVE Experience",
  "url": "https://the-crystal-maze.com/london/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Shaftesbury Avenue 22-32",
    "postalCode": "W1D 7EU",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5109259,
    "longitude": -0.1335527
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://the-crystal-maze.com/london/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Where it stands

17 of 370 in London tours, attractions and museums

Top 5% of the sites scanned in this index. Just above: The London Dungeon B, Lagrange Holidays B. Just below: View from the Shard B, Alexandra Palace B.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML13%no
Let AI crawlers in (no edge block, no robots.txt block)92%yes
Structured data with address, phone and hours0%no
Have an llms.txt18%yes

The top tenth is the 38 best-scoring reachable sites of the index at the last refresh.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Piccadilly Lights105 mDno
St James's Church330 mCno
St Martin-in-the-Fields530 mFno
Faraday Museum619 mCyes
British Optical Association Museum658 mDno
Benjamin Franklin House701 mFno
Covent Garden Market757 mFno
Crystal Travel778 mDyes
Household Cavalry Museum789 mDno
Royal Opera House795 mFno
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/the-crystal-maze.com"><img src="https://directindex.org/badge/the-crystal-maze.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.