The Direct Index
Report · chicago clinics · scanned 2026-10-14

Northwestern Medicine Primary and Specialty Care Lakeview

nm.org is partly visible to agents.

Book directly: mynm.nm.org/MyChart/scheduling/onmyway on the business's own site

See what an AI agent reads on this site →

C
60%

48 of 80 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Action test, 2026-10-14: partial, a path exists but an agent would struggle. There is a button or a form, but no complete booking or ordering flow an agent can finish on this page.

Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  2. No list of services and prices found +7 points

    Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. How to fix it

No one is listed yet to fix this in Chicago dentists, clinics and vets. List your agency or yourself: free, reviewed by hand.

Already right

Builder: unknown · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Structured data (JSON-LD)

One block in the page's <head>, or in the builder's custom-code slot. Replace anything that is wrong; add priceRange if you like. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "name": "Northwestern Medicine Primary and Specialty Care Lakeview",
  "url": "https://www.nm.org/",
  "telephone": "184466238837",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West Belmont Avenue 1333",
    "postalCode": "60657",
    "addressLocality": "Chicago"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.9396431,
    "longitude": -87.6623275
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://mynm.nm.org/MyChart/scheduling/onmyway",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Where it stands

36 of 177 in Chicago dentists, clinics and vets

Top 20% of the sites scanned in this index. Just above: Medrina C, Michigan Avenue Immediate/Primary Care (MAICOH) C. Just below: Petty & Dragstrem Orthodontics C, River Village Dental C.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain78%yes
Publish the menu or price list as HTML11%no
Let AI crawlers in (no edge block, no robots.txt block)94%yes
Structured data with address, phone and hours83%no
Have an llms.txt22%yes

The top tenth is the 18 best-scoring reachable sites of the index at the last refresh.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Advocate Illinois Masonic Emergency Services914 mDno
Wrigglyville Veterinary1.5 kmByes
Ronald Zelikow DDS1.5 kmDno
Learning Through Play Center for Child Development1.5 kmDno
Floss & Co. - Lincoln Park1.6 kmByes
Lee Dental Clinic1.7 kmFno
Modern Smiles1.8 kmBno
Vesper1.8 kmCno
Walgreens Healthcare Clinic1.9 kmCyes
Roscoe Village Animal Hospital2.0 kmByes
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/nm.org"><img src="https://directindex.org/badge/nm.org.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Send the fixes to your web person
One email, the fixes and the link; nothing stored.