The Direct Index
Report · New York cafes and bars · scanned 2026-10-14

Marathon Coffee

marathon.coffee is hard for agents to use.

Order directly: squareup.com/gift/N3YJH5HR5D8AD/order through square acting for the business

See what an AI agent reads on this site →

D
53.8%

35 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. How to fix it

  3. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in New York cafes and bars. List your agency or yourself: free, reviewed by hand.

Already right

Builder: squarespace · Front: cloudflare

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on squarespace is in the guides.

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Marathon Coffee",
  "url": "https://www.marathon.coffee/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "3rd Avenue 1592",
    "postalCode": "10128",
    "addressLocality": "New York"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.781057,
    "longitude": -73.9525772
  },
  "openingHours": "Mo-Th 07:00-16:30; Fr 07:00-18:00; Sa, Su 07:30-18:00",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://squareup.com/gift/N3YJH5HR5D8AD/order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Marathon Coffee

> cafe or coffee shop in 3rd Avenue 1592 10128 New York, New York cafes and bars.

## Book or order directly

- Order: https://squareup.com/gift/N3YJH5HR5D8AD/order (through square acting for the business)

## Opening hours

Mo-Th 07:00-16:30; Fr 07:00-18:00; Sa, Su 07:30-18:00

## About

- Website: https://www.marathon.coffee/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

775 of 1,808 in New York cafes and bars

Top 43% of the sites scanned in this index. Just above: Little Rebel D, Malone's Irish Bar & Grill D. Just below: Matari Coffee Co. D, Ocean's 8 D.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain98%yes
Publish the menu or price list as HTML96%no
Let AI crawlers in (no edge block, no robots.txt block)99%yes
Structured data with address, phone and hours23%no
Have an llms.txt9%no

The top tenth is the 182 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with Squarespace 6,916 sites64%46%53.8%
Sites using Square 774 sites69%48%53.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Crumbly Cafe & Bakery215 mAyes
Third Avenue Ale House gastropub, american221 mCno
Ole & Steen253 mFno
Meller's Sports Hub & Grill american, italian264 mBno
Bagel Shop bagel275 mAyes
Auction House278 mDno
East End Bar & Grill pub340 mDno
Jeremy's400 mAyes
The Domino Room423 mCno
Caroline's Donuts donut438 mDyes
Businesses like yours

Businesses like Marathon Coffee in New York cafes and bars

GroupSitesAvg scoreA or BThis site
Same kind in New York cafes and bars1,80841%26%53.8%
Built with Squarespace in New York cafes and bars40367%44%53.8%
Using Square in New York cafes and bars7471%59%53.8%
Built with Squarespace and using Square in New York cafes and bars4674%74%53.8%

The best of Built with Squarespace and using Square in New York cafes and bars

Fifth Hammer Brewing Company A 92.3% · Plug Uglies A 92.3% · Henry Public A 90.8% · Decibel A 86.2% · Grace Street A 86.2%

The climb

With the two fixes above (No structured data for the business; No menu or price list found) the score would be about 87.7%: 103rd of 1,808 in New York cafes and bars, up from 775th.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/marathon.coffee"><img src="https://directindex.org/badge/marathon.coffee.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now Markdown

Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.

Send the fixes to your web person
One email, the fixes and the link; nothing stored.