The Direct Index
Report · turin tours · scanned 2026-10-14

MAO Museo di Arte Orientale

maotorino.it is hard for agents to use.

Book directly: www.maotorino.it/it/visita-il-mao/prenotazioni-e-visite-guid on the business's own site

See what an AI agent reads on this site →

D
41.6%

33.3 of 80 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Action test, 2026-10-14: partial, a path exists but an agent would struggle. There is a button or a form, but no complete booking or ordering flow an agent can finish on this page.

Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  2. The server turns AI crawlers away at the door +10 points

    Live fetches as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. How to fix it

  3. No tickets and prices found +7 points

    Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

  4. robots.txt blocks GPTBot, ClaudeBot, OAI-SearchBot +3.7 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  5. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

No one is listed yet to fix this in Turin tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

Builder: unknown · Front: cloudflare · Cloudflare in front; AI crawlers blocked at the edge

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Structured data (JSON-LD)

One block in the page's <head>, or in the builder's custom-code slot. Replace anything that is wrong; add priceRange if you like. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "MAO Museo di Arte Orientale",
  "url": "https://www.maotorino.it/it",
  "telephone": "+39 011 4436932",
  "email": "mao@fondazionetorinomusei.it",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via San Domenico 11",
    "postalCode": "10122",
    "addressLocality": "Torino"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.0746443,
    "longitude": 7.680254
  },
  "openingHours": "Tu-Fr 10:00-18:00; Sa-Su 11:00-19:00; Mo off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "19:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.maotorino.it/it/visita-il-mao/prenotazioni-e-visite-guidate/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

robots.txt

Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. Guide.

# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /

llms.txt

Save as /llms.txt at the root of the site. Guide.

# MAO Museo di Arte Orientale

> museum in Via San Domenico 11 10122 Torino, Turin tours, attractions and museums. Phone +39 011 4436932.

## Book or order directly

- Book: https://www.maotorino.it/it/visita-il-mao/prenotazioni-e-visite-guidate/ (on the business's own site)

## Opening hours

Tu-Fr 10:00-18:00; Sa-Su 11:00-19:00; Mo off

## About

- Website: https://www.maotorino.it/it
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Where it stands

26 of 61 in Turin tours, attractions and museums

Top 43% of the sites scanned in this index. Just above: Officina della Scrittura D, Basilica di Superga D. Just below: Infini TO - Planetario e Museo dell'Astronomia e dello Spazio D, Castello del Borgo Medioevale F.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain80%yes
Publish the menu or price list as HTML30%no
Let AI crawlers in (no edge block, no robots.txt block)100%no
Structured data with address, phone and hours0%no
Have an llms.txt10%no

The top tenth is the 10 best-scoring reachable sites of the index at the last refresh.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Museo della Scuola e del Libro per l’Infanzia129 mFno
Museo Storico Reale Mutua188 mFno
Santuario della Consolata248 mFno
Museo Della Sindone333 mFno
Cattedrale di San Giovanni Battista431 mFno
Museo Diocesano di Torino462 mDno
Museo Diffuso della Resistenza, della Deportazione, della Guerra, dei Diritti e della Libertà493 mCyes
Il museo Impossibile558 mDno
Museo Civico d'Arte Antica579 mFno
Teatro Regio754 mDno
Agent readiness

Level 1 of 5, Basic Web Presence

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno
Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Badge

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/maotorino.it"><img src="https://directindex.org/badge/maotorino.it.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

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