House of Bols
bols.com is partly visible to agents.
Book directly: tickets.bols.com/en/tickets on the business's own site
Score over 2 scans since 2026-10-14: 39% → 62%
See what an AI agent reads on this site →
40 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.
Since the scan of 2026-10-14 (F then): fixed No booking or ordering path at all.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it
No one is listed yet to fix this in Amsterdam tours, attractions and museums. List your agency or yourself: free, reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the key AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- Tickets on your own site Agents can buy tickets without a marketplace in the loop.
Builder: shopify · Front: cloudflare
What to paste
Filled from the business's own record and this scan. Check every line before it goes live; where it goes on shopify is in the guides.
Structured data (JSON-LD)
One block in the page's <head>, or in the builder's custom-code slot. Replace anything that is wrong; add priceRange if you like. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Museum",
"name": "House of Bols",
"url": "https://www.houseofbols.com",
"telephone": "+31 20 570 8575",
"address": {
"@type": "PostalAddress",
"streetAddress": "Paulus Potterstraat 14",
"postalCode": "1071CZ",
"addressLocality": "Amsterdam"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.3590426,
"longitude": 4.8812819
},
"potentialAction": [
{
"@type": "ReserveAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://tickets.bols.com/en/tickets",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
},
"result": {
"@type": "Reservation",
"name": "Reservation"
}
}
]
}
</script>
78 of 127 in Amsterdam tours, attractions and museums
Top 61% of the sites scanned in this index. Just above: Historisch Museum Ouder-Amstel F, Hollandsche Manege F. Just below: Huis Marseille F, KiMu F.
| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | yes |
| Publish the menu or price list as HTML | 29% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 93% | yes |
| Structured data with address, phone and hours | 14% | no |
| Have an llms.txt | 29% | yes |
The top tenth is the 14 best-scoring reachable sites of the index at the last refresh.
Against its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Shopify 1,336 sites | 61% | 36% | 61.5% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Van Gogh Museum | 94 m | C | yes |
| Rijksmuseum | 268 m | C | yes |
| Blue Boat | 324 m | C | yes |
| Rembrandts Amsterdam Experience | 405 m | F | no |
| Max Euwe Centrum | 423 m | F | no |
| Pijpenkabinet | 629 m | C | yes |
| Fundadore Travels | 656 m | D | no |
| Levend Paardenmuseum | 667 m | C | yes |
| Hollandsche Manege | 686 m | F | no |
| Capricho Tours | 691 m | F | no |
Level 1 of 5, Basic Web Presence
The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | yes |
| llms.txt | yes |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | yes |
| OAuth protected resource metadata | yes |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | yes |
| JSON-LD for the business | no |
What assistants answer
Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.
Show the score
Owners who score well embed the badge; it links back here and updates with every scan.
<a href="https://directindex.org/r/bols.com"><img src="https://directindex.org/badge/bols.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
Own this business?
Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.