BrewDog St. Pauli
brewdog.com is mostly ready for agents.
Book directly: www.brewdog.com/eu_de/bar-locator on the business's own site · Menu: de.brewdog.com/pages/speisekarte
See what an AI agent reads on this site →
62 of 80 points available
agent-readiness level, Basic Web Presence
thing to fix
Action test, 2026-10-14: completed, an agent can reach the step before confirming. A Shopify widget renders on the page and can be used without a login.
Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it
No one is listed yet to fix this in Hamburg cafes and bars. List your agency or yourself: free, reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the key AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- Menu or price list is an HTML page Agents can read items and prices directly.
- Booking on your own site Agents can book without a marketplace in the loop.
Builder: shopify · Front: cloudflare
What to paste
Filled from the business's own record and this scan. Check every line before it goes live; where it goes on shopify is in the guides.
Structured data (JSON-LD)
One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BarOrPub",
"name": "BrewDog St. Pauli",
"url": "https://drink.brewdog.com/eu_de/stpauli",
"telephone": "+49 40 31182446",
"email": "stpaulibar@brewdog.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "Reeperbahn 1",
"postalCode": "20359",
"addressLocality": "Hamburg"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.5497853,
"longitude": 9.9684853
},
"acceptsReservations": "https://www.brewdog.com/eu_de/bar-locator",
"hasMenu": "https://de.brewdog.com/pages/speisekarte",
"potentialAction": [
{
"@type": "ReserveAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.brewdog.com/eu_de/bar-locator",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
},
"result": {
"@type": "Reservation",
"name": "Reservation"
}
}
]
}
</script>
59 of 795 in Hamburg cafes and bars
Top 7% of the sites scanned in this index. Just above: Rang Rang B, Barmeier's Café & Biergarten B. Just below: Cont(r)a Sportsbar B, OMEN Café B.
| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 86% | yes |
| Publish the menu or price list as HTML | 60% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | yes |
| Structured data with address, phone and hours | 35% | no |
| Have an llms.txt | 35% | yes |
The top tenth is the 81 best-scoring reachable sites of the index at the last refresh.
Against its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Shopify 1,336 sites | 61% | 36% | 77.5% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Hamborger Veermaster | 93 m | B | yes |
| Pyjama Bar | 206 m | D | no |
| Klapsmühle | 213 m | D | no |
| The Baby Goat Barn burger, pizza, salad, sandwich | 236 m | D | no |
| Lieblings Café Bar bistro | 263 m | C | yes |
| Herz Hamburg | 263 m | D | no |
| Playground Coffee St.Pauli coffee_shop, cake | 290 m | F | no |
| Hamburger Alm | 304 m | F | no |
| Sechsundzwanzig Weingarten | 330 m | C | yes |
| Café Miller breakfast, cake, coffee_shop | 332 m | B | no |
Businesses like BrewDog St. Pauli in Hamburg cafes and bars
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Hamburg cafes and bars | 795 | 43% | 16% | 77.5% |
| Built with Shopify in Hamburg cafes and bars | 32 | 64% | 44% | 77.5% |
The best of Built with Shopify in Hamburg cafes and bars
Black Hat Coffee A 91.3% · Cafe Reinhardt - Cafe A 87.5% · Cuxhavener Kaffeerøster - Kaffee Fabrik A 87.5% · Elbgold A 87.5% · Radiance Bar A 87.5%
The climb
With the fix above (No structured data for the business) the score would be about 96.3%: first of 795 in Hamburg cafes and bars.
This site appears in 11 cities (11 places on brewdog.com). Every city it is in →
Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.
Level 1 of 5, Basic Web Presence
The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | yes |
| llms.txt | yes |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | yes |
| OAuth protected resource metadata | yes |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | yes |
| JSON-LD for the business | no |
What assistants answer
Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.
Show the score
Owners who score well embed the badge; it links back here and updates with every scan.
<a href="https://directindex.org/r/brewdog.com"><img src="https://directindex.org/badge/brewdog.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
Own this business?
Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.
Deep report Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.