# Zara World Travel: Agent-Direct Score C (63.5%) Site: http://www.zaraworldtravel.com.au/ Report: https://directindex.org/r/zwt.com.au Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Zara World Travel is partly visible to agents. Some AI assistants are turned away by Zara World Travel's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site. ## Direct links - Book directly: https://zwt.com.au/tour/ (on the business's own site) - Phone: 0288103448 ## What to fix first - Prices: 13 prices on the site, the middle one A$366 ## What the site tells visitors (Measured, not scored) - **13 prices on the landing page, the middle one A$366.** In Sydney, the middle price of comparable sites that show prices is A$47.50. - **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Zara World Travel > person in 2 Comber Cres, 2145, Pendle Hill, Sydney tours, attractions and museums. Phone 0288103448. ## Book or order directly - Book: https://zwt.com.au/tour/ (on the business's own site) ## About - Website: http://www.zaraworldtravel.com.au/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Structured data found (Person).** no address, phone or hours in it - **Tickets on your own site.** Agents can buy tickets without going through a marketplace. ## Where it stands 181 of 998 in Sydney tours, attractions and museums. Top 18% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 9% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 97% | no | | Structured data with address, phone and hours | 24% | no | | Have an llms.txt | 36% | no | Nearest places in the index: Pendle Hill Travel (F, 577 m, https://directindex.org/r/maltatravel.net.au); TravelAussie (F, 1266 m, https://directindex.org/r/travelaussie.com); Karthik Tours and Transport Pty ltd (C, 1271 m, https://directindex.org/r/karthiktoursandtransport.com.au); 2Wheel Adventures (C, 2617 m, https://directindex.org/r/2wheeladventures.com.au); Automatic Vending Specialists - Vending Machines For Food, Snacks, Drinks (C, 2681 m, https://directindex.org/r/autovending.com.au); Gurkhas Travel (D, 2775 m, https://directindex.org/r/gurkhastravel.com); Travel Air International (F, 3219 m, https://directindex.org/r/travelindia.com.au); Retro RV Seven Hills (F, 3288 m, https://directindex.org/r/thewanderers.au); Blacktown & District Historical Society (D, 3531 m, https://directindex.org/r/blacktownhistory.org.au); Grove Apartments Seven Hills NSW (D, 3576 m, https://directindex.org/r/groveapartments.com.au). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 63.5%. See what an AI agent reads on this site: https://directindex.org/r/zwt.com.au/agent-view ## Businesses like Zara World Travel in Sydney tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Sydney tours, attractions and museums | 998 | 47% | 15% | 63.5% | | Sites built with WordPress in Sydney tours, attractions and museums | 442 | 56% | 24% | 63.5% | The best of the sites built with WordPress in Sydney tours, attractions and museums: JTB Australia (A 95.4%, https://directindex.org/r/jtbtravel.com.au); Spirit Safaris (A 90.8%, https://directindex.org/r/spiritsafaris.com); Turnbulls Hire Minibus 4wd Rental Sydney Airport (A 90.8%, https://directindex.org/r/turnbullshire.com.au); Ettalong Diggers Visitor Information Centre (A 86.2%, https://directindex.org/r/ettalongdiggers.com); A1 Limousines (B 84.6%, https://directindex.org/r/a1limousines.com.au). With the three fixes above (Structured data is incomplete; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 95.4%, which would be first of 998 in Sydney tours, attractions and museums. ## The direct record What agents get for Zara World Travel, as JSON: https://directindex.org/api/direct/zwt.com.au - Book: https://zwt.com.au/tour/ (own site; found by the scan of 2026-10-18, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: 0288103448 - Stable links that count: https://directindex.org/go/zwt.com.au/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 18.3 | 25 | | Readable | 8 | 25 | | Actionable | 15 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/zwt.com.au - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/zwt.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/zwt.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=zwt.com.au&force=1