# Zo.El Amsterdam: Agent-Direct Score C (65.7%) Site: https://zoelbeautylab.nl/ Report: https://directindex.org/r/zoelbeautylab.nl Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Zo.El Amsterdam is partly visible to agents. Some AI assistants are turned away by Zo.El Amsterdam's website. What Zo.El Amsterdam offers is on another site. It finds a way to book or order directly, through Treatwell. ## Direct links - Book directly: https://widget.treatwell.nl/en/place/432257/menu/ (through treatwell acting for the business) - Phone: +31622773339 - Address: Sint Nicolaasstraat 49, 1012 NJ, Amsterdam - Languages: Greek, English, Dutch ## Nearby, also direct Places near Zo.El Amsterdam that take a booking or an order on their own website, with no marketplace in between. - Jimmy's Hairstudio (50 m): https://directindex.org/r/jimmyshairstudio.nl - Zin by Guido (80 m): https://directindex.org/r/zinbyguido.nl - The Hairextension Bar (80 m): https://directindex.org/r/thehairextensionbar.nl - Hairtrends & Beauty (150 m): https://directindex.org/r/wildromance.net ## What to fix first - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **Price list of services is on another site.** (+5 points) The link goes to treatwell.nl, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In Amsterdam, 70% of comparable sites that show a year say 2025 or later. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Zo.El Amsterdam > organization in Sint Nicolaasstraat 49, 1012 NJ, Amsterdam, Amsterdam hairdressers and beauty salons. Phone +31622773339. ## Book or order directly - Book: https://widget.treatwell.nl/en/place/432257/menu/ (through treatwell acting for the business) - Menu: https://widget.treatwell.nl/en/place/432257/menu/ ## About - Website: https://zoelbeautylab.nl/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Structured data found (Organization).** no address, phone or hours in it - **Appointments through treatwell on your own domain.** There's no marketplace commission, and the customer stays yours. ## Where it stands 279 of 976 in Amsterdam hairdressers and beauty salons. Top 29% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 92% | yes | | Publish the menu or price list as HTML | 34% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 91% | no | | Structured data with address, phone and hours | 23% | no | | Have an llms.txt | 43% | no | Nearest places in the index: Sense (F, 36 m, https://directindex.org/r/senselifestyle.nl); Jimmy's Hairstudio (C, 50 m, https://directindex.org/r/jimmyshairstudio.nl); Wilson Vasquez (C, 73 m, https://directindex.org/r/wilsonvasquez.nl); Zin by Guido (C, 75 m, https://directindex.org/r/zinbyguido.nl); The Hairextension Bar (B, 78 m, https://directindex.org/r/thehairextensionbar.nl); KappersTime Amsterdam (F, 109 m, https://directindex.org/r/kapperstime.nl); Oh You Pretty Things (C, 125 m, https://directindex.org/r/ohyouprettythings.nl); Mirai Nails (F, 147 m, https://directindex.org/r/mirainails.nl); Hairtrends & Beauty (D, 149 m, https://directindex.org/r/wildromance.net); Vanessa Nails Co. & Spa Amsterdam (C, 154 m, https://directindex.org/r/vanessanailsco.nl). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Amsterdam hairdressers and beauty salons and named 60 places. Zo.El Amsterdam wasn't one of them. See who was named: https://directindex.org/city/amsterdam-salons/recommended Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); Sites using Treatwell 49% (4% A or B, 1916 sites); This site 65.7%. See what an AI agent reads on this site: https://directindex.org/r/zoelbeautylab.nl/agent-view ## Businesses like Zo.El Amsterdam in Amsterdam hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Amsterdam hairdressers and beauty salons | 976 | 52% | 23% | 65.7% | | Sites built with WordPress in Amsterdam hairdressers and beauty salons | 461 | 59% | 27% | 65.7% | | Sites using Treatwell in Amsterdam hairdressers and beauty salons | 55 | 53% | 13% | 65.7% | | Sites built with WordPress and using Treatwell in Amsterdam hairdressers and beauty salons | 36 | 56% | 14% | 65.7% | The best of the sites built with WordPress and using Treatwell in Amsterdam hairdressers and beauty salons: Kobido Amsterdam (B 84.6%, https://directindex.org/r/kobidoamsterdam.nl); By Eknarin (B 76.9%, https://directindex.org/r/byeknarin.nl); Hair Art Amsterdam (B 75.4%, https://directindex.org/r/hairartamsterdam.nl); The Hairextension Bar (B 75.4%, https://directindex.org/r/thehairextensionbar.nl); WI Kappers Amsterdam (B 73.8%, https://directindex.org/r/wikappers.nl). With the three fixes above (Structured data is incomplete; Price list of services is on another site; The server turns AI crawlers away at the door), the score would be about 87.7%. That would be 6th of 976 in Amsterdam hairdressers and beauty salons, up from 279th. ## The direct record What agents get for Zo.El Amsterdam, as JSON: https://directindex.org/api/direct/zoelbeautylab.nl - Book: https://widget.treatwell.nl/en/place/432257/menu/ (vendor on own site: Treatwell; found by the scan of 2026-10-22, not yet tested) - Order: none on record - Menu: https://widget.treatwell.nl/en/place/432257/menu/ (external; from the scan) - Hours: none on record - Phone: +31622773339 - Stable links that count: https://directindex.org/go/zoelbeautylab.nl/book, https://directindex.org/go/zoelbeautylab.nl/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/ ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 11 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/zoelbeautylab.nl - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: yes - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/zoelbeautylab.nl/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/zoelbeautylab.nl/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=zoelbeautylab.nl&force=1