# Zesto Pizza & Grill: Agent-Direct Score C (66.2%)

Site: https://www.zestopizzaucity.com/
Report: https://directindex.org/r/zestopizzaucity.com
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Zesto Pizza & Grill is partly visible to agents.
An AI assistant can open the website of Zesto Pizza & Grill. It can read what Zesto Pizza & Grill offers. It finds a way to book or order directly, through SpotOn.

## Direct links
- Book directly: https://static.spotapps.co/spots/80/4f55071c4940f085624d5ce754f80b/full (through spoton acting for the business)
- Menu: https://zestopizzaucity.com/-food-menu?source=pop_up&spot_id=138402&destination=food_menu&promotion=custom_promotion
- Phone: +1-267-292-2255

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering through an unrecognised third party.** (+5 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Zesto Pizza & Grill",
  "url": "https://www.zestopizzaucity.com/",
  "telephone": "+1-267-292-2255",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South 40th Street 125",
    "postalCode": "19104-3166",
    "addressLocality": "Philadelphia"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.954763,
    "longitude": -75.202342
  },
  "servesCuisine": [
    "pizza",
    "gyro"
  ],
  "acceptsReservations": "https://static.spotapps.co/spots/80/4f55071c4940f085624d5ce754f80b/full",
  "hasMenu": "https://zestopizzaucity.com/-food-menu?source=pop_up&spot_id=138402&destination=food_menu&promotion=custom_promotion",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://static.spotapps.co/spots/80/4f55071c4940f085624d5ce754f80b/full",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Zesto Pizza & Grill

> restaurant (pizza, gyro) in South 40th Street 125 19104-3166 Philadelphia, Philadelphia. Phone +1-267-292-2255.

## Book or order directly

- Book: https://static.spotapps.co/spots/80/4f55071c4940f085624d5ce754f80b/full (through spoton acting for the business)
- Menu: https://zestopizzaucity.com/-food-menu?source=pop_up&spot_id=138402&destination=food_menu&promotion=custom_promotion

## About

- Website: https://www.zestopizzaucity.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking through spoton on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
290 of 639 in Philadelphia. Top 45% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 98% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 83% | yes |
| Structured data with address, phone and hours | 58% | no |
| Have an llms.txt | 13% | no |

Nearest places with a similar menu: &pizza (A, 101 m, https://directindex.org/r/andpizza.com); Carter’s Pizza and Beer (A, 221 m, https://directindex.org/r/carterspizzaandbeerpa.com); Allegro Pizza (C, 364 m, https://directindex.org/r/allegropizza.com); Evan's Pizza (B, 638 m, https://directindex.org/r/evanspizza.com); Royal Pizza (B, 706 m, https://directindex.org/r/royalpizzaofphiladelphia.com); Santucci's Original Square Pizza (A, 710 m, https://directindex.org/r/santuccispizza.com); Colonial Pizza (C, 719 m, https://directindex.org/r/colonial-pizza.com); Clarkville (C, 822 m, https://directindex.org/r/clarkvillephilly.com); Ed's Pizza & Wings (C, 904 m, https://directindex.org/r/edswings.com); Savas Brick Oven Pizza (C, 912 m, https://directindex.org/r/savaspizza.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using SpotOn 71% (34% A or B, 225 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/zestopizzaucity.com/agent-view

## Businesses like Zesto Pizza & Grill in Philadelphia

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Philadelphia | 639 | 56% | 39% | 66.2% |
| Sites using SpotOn in Philadelphia | 17 | 69% | 24% | 66.2% |

The best of the sites using SpotOn in Philadelphia: Grandma's (A 95.4%, https://directindex.org/r/grandmasphilly.com); Hunger Burger (A 87.7%, https://directindex.org/r/hungerburgerpa.com); The New Deck Tavern (B 78.5%, https://directindex.org/r/newdecktavern.com); Fairmount Pizza (B 73.8%, https://directindex.org/r/fairmountpizza.com); Bishop's Collar (C 66.2%, https://directindex.org/r/thebishopscollar.com).

With the two fixes above (No structured data for the business; Ordering through an unrecognised third party) the score would be about 95.4%: 21st of 639 in Philadelphia, up from 290th.

## The direct record
What agents get for Zesto Pizza & Grill, as JSON: https://directindex.org/api/direct/zestopizzaucity.com
- Book: https://static.spotapps.co/spots/80/4f55071c4940f085624d5ce754f80b/full (vendor on own site: SpotOn; found by the scan of 2026-10-16, not yet tested)
- Order: none on record
- Menu: https://zestopizzaucity.com/-food-menu?source=pop_up&spot_id=138402&destination=food_menu&promotion=custom_promotion (html_page; from the scan)
- Hours: none on record
- Phone: +1-267-292-2255
- Stable links that count: https://directindex.org/go/zestopizzaucity.com/book, https://directindex.org/go/zestopizzaucity.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SpotOn: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/zestopizzaucity.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/zestopizzaucity.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/zestopizzaucity.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=zestopizzaucity.com&force=1