# Witches Brew Tours: Agent-Direct Score C (55.4%)

Site: http://www.witchesbrewtours.com/
Report: https://directindex.org/r/witchesbrewtours.com
Scanned: 2026-11-13 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Witches Brew Tours is partly visible to agents.
An AI assistant can open Witches Brew Tours's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through FareHarbor.

## Direct links
- Book directly: https://fareharbor.com/embeds/book/witchesbrewtours/?full-items=yes (through fareharbor acting for the business)
- Phone: +15044543939
- Address: 311 Exchange Pl, New Orleans 70130

## Nearby, also direct
Places near Witches Brew Tours that take a booking or an order on their own website, with no marketplace in between.
- The Historic New Orleans Collection - Williams Research Center (140 m): https://directindex.org/r/hnoc.org
- Germaine Cazenave Wells Mardi Gras Museum (200 m): https://directindex.org/r/arnaudsrestaurant.com
- Gators And Ghosts: New Orleans Tours (200 m): https://directindex.org/r/gatorsandghosts.com
- New Orleans Super City Sightseeing Tours (240 m): https://directindex.org/r/booksupercitytours.com
- New Orleans Pharmacy Museum (240 m): https://directindex.org/r/pharmacymuseum.org

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Witches Brew Tours",
  "url": "http://www.witchesbrewtours.com/",
  "telephone": "+15044543939",
  "address": "311 Exchange Pl, New Orleans 70130",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 29.95486671,
    "longitude": -90.06699567
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fareharbor.com/embeds/book/witchesbrewtours/?full-items=yes",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Witches Brew Tours

> local business in 311 Exchange Pl, New Orleans 70130, New Orleans tours, attractions and museums. Phone +15044543939.

## Book or order directly

- Book: https://fareharbor.com/embeds/book/witchesbrewtours/?full-items=yes (through fareharbor acting for the business)

## About

- Website: http://www.witchesbrewtours.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets through fareharbor on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
112 of 183 in New Orleans tours, attractions and museums. Top 61% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 89% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 53% | no |

Nearest places in the index: The Historic New Orleans Collection - Williams Research Center (C, 139 m, https://directindex.org/r/hnoc.org); Germaine Cazenave Wells Mardi Gras Museum (B, 199 m, https://directindex.org/r/arnaudsrestaurant.com); Gators And Ghosts: New Orleans Tours (A, 202 m, https://directindex.org/r/gatorsandghosts.com); Viator New Orleans Welcome Center (B, 221 m, https://directindex.org/r/houseofblues.com); New Orleans Super City Sightseeing Tours (B, 236 m, https://directindex.org/r/booksupercitytours.com); New Orleans Pharmacy Museum (C, 241 m, https://directindex.org/r/pharmacymuseum.org); Yellow Fever Ghost Tours (B, 248 m, https://directindex.org/r/yellowfeverghosttours.com); Hermann-Grima House (B, 268 m, https://directindex.org/r/hgghh.org); Nightly Spirits (C, 277 m, https://directindex.org/r/nightlyspirits.com); Museum of Death (C, 286 m, https://directindex.org/r/museumofdeath.net).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about New Orleans tours, attractions and museums and named 56 places. Witches Brew Tours wasn't one of them. See who was named: https://directindex.org/city/new-orleans-tours/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 259325 sites); Sites using FareHarbor 67% (49% A or B, 1150 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/witchesbrewtours.com/agent-view

## Businesses like Witches Brew Tours in New Orleans tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New Orleans tours, attractions and museums | 183 | 54% | 25% | 55.4% |
| Sites built with WordPress in New Orleans tours, attractions and museums | 82 | 60% | 30% | 55.4% |
| Sites using FareHarbor in New Orleans tours, attractions and museums | 45 | 64% | 44% | 55.4% |
| Sites built with WordPress and using FareHarbor in New Orleans tours, attractions and museums | 26 | 69% | 58% | 55.4% |

The best of the sites built with WordPress and using FareHarbor in New Orleans tours, attractions and museums: Gray Line New Orleans (A 86.3%, https://directindex.org/r/graylineneworleans.com); New Orleans Yacht Experience (A 86.3%, https://directindex.org/r/neworleansyacht.com); New Orleans Native Tours (B 78.8%, https://directindex.org/r/neworleansnativetours.com); Yellow Fever Ghost Tours (B 78.8%, https://directindex.org/r/yellowfeverghosttours.com); Haunted History Tours (B 77.5%, https://directindex.org/r/hauntedhistorytours.com).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 87.7%. That would be 4th of 183 in New Orleans tours, attractions and museums, up from 112th.

## The direct record
What agents get for Witches Brew Tours, as JSON: https://directindex.org/api/direct/witchesbrewtours.com
- Book: https://fareharbor.com/embeds/book/witchesbrewtours/?full-items=yes (vendor on own site: FareHarbor; found by the scan of 2026-11-13, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +15044543939
- Stable links that count: https://directindex.org/go/witchesbrewtours.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, FareHarbor: Not stated. FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means to access the service for a commercial purpose without written permission; whether an assistant booking for a traveller counts as commercial is not stated; the external API is for affiliates and software partners. Read 2026-10-15: https://marketing.fareharbor.com/legal/tos-customers/

Found one hop past the home page: contact page /about-ghost-cemetery-tours/: booking link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/witchesbrewtours.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/witchesbrewtours.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/witchesbrewtours.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=witchesbrewtours.com&force=1
