# Wilh-ma: Agent-Direct Score D (53.8%)

Site: http://wilh-ma.com.au/
Report: https://directindex.org/r/wilh-ma.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Wilh-ma is hard for agents to use.
An AI assistant can open Wilh-ma's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +61428868398

## What to fix first

- **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Wilh-ma",
  "url": "http://wilh-ma.com.au/",
  "telephone": "+61428868398",
  "address": "580 Collins St, 3000, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.81852205,
    "longitude": 144.95546535
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
413 of 947 in Melbourne tours, attractions and museums. Top 44% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 34% | yes |

Nearest places in the index: Intrepid Travel Head Office (C, 23 m, https://directindex.org/r/intrepidtravel.com); Vibrant India Tours - Private Tailor Made India Tours Specialist (C, 101 m, https://directindex.org/r/vibrantindiatours.com.au); Aussie German Translation Services (B, 101 m, https://directindex.org/r/migrationtranslators.com.au); 67 Spencer Street (B, 213 m, https://directindex.org/r/gloriajeans.com.au); Tailor Made Travel (F, 222 m, https://directindex.org/r/tailormadetravel.com.au); Japan Package Tours (C, 222 m, https://directindex.org/r/japanpackagetours.com.au); Melbourne First Aid (B, 227 m, https://directindex.org/r/melbournefirstaid.com); Penguin Island Tours (C, 243 m, https://directindex.org/r/penguinislandtour.com.au); Great Ocean Road Luxury Private Tours (C, 246 m, https://directindex.org/r/greatoceanroadprivateluxurytours.com); Explore Australia Tours I Food & Wine Tours I Sightseeing Tours (C, 247 m, https://directindex.org/r/exploreaustraliatours.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/wilh-ma.com.au/agent-view

## Businesses like Wilh-ma in Melbourne tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 53.8% |
| Sites built with Shopify in Melbourne tours, attractions and museums | 10 | 47% | 20% | 53.8% |

The best of the sites built with Shopify in Melbourne tours, attractions and museums: Entanglements (B 75.4%, https://directindex.org/r/entanglements.com.au); Hire a Kombi (B 73.8%, https://directindex.org/r/hireakombi.com); Mystik River Gallery (C 64.6%, https://directindex.org/r/mystikriver.com.au); Rotor One - Melbourne Helicopter Rides (C 55.4%, https://directindex.org/r/rotor.one); SimCorner: Travel Sim Cards (D 50.8%, https://directindex.org/r/simcorner.com).

With the three fixes above (No ticket link on the website; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%. That would be 2nd of 947 in Melbourne tours, attractions and museums, up from 413th.

## The direct record
What agents get for Wilh-ma, as JSON: https://directindex.org/api/direct/wilh-ma.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61428868398

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /pages/contact: WhatsApp.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/wilh-ma.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/wilh-ma.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/wilh-ma.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=wilh-ma.com.au&force=1