# The WIld Swan: Agent-Direct Score F (39.5%)

Site: http://wildswanlondon.co.uk/
Report: https://directindex.org/r/wildswanlondon.co.uk
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The WIld Swan is largely invisible to agents.

## Direct links
- Menu: https://wildswanlondon.co.uk/wp-content/uploads/2026/04/Wild-Swan-Food-Menu.pdf

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as GPTBot (http_429) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The WIld Swan",
  "url": "http://wildswanlondon.co.uk/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Fetter Lane 99",
    "postalCode": "EC4A 1BT",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5163939,
    "longitude": -0.1092995
  },
  "openingHours": "Mo-Sa 12:00-23:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    }
  ],
  "hasMenu": "https://wildswanlondon.co.uk/wp-content/uploads/2026/04/Wild-Swan-Food-Menu.pdf"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The WIld Swan

> bar or pub in Fetter Lane 99 EC4A 1BT London, London cafes and bars.

## Book or order directly

- Menu: https://wildswanlondon.co.uk/wp-content/uploads/2026/04/Wild-Swan-Food-Menu.pdf

## Opening hours

Mo-Sa 12:00-23:00

## About

- Website: http://wildswanlondon.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.

## Since the scan of 2026-10-14 (F then)
- Fixed: nothing
- New: nothing

## Where it stands
1692 of 2491 in London cafes and bars. Top 68% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | no |
| Structured data with address, phone and hours | 67% | no |
| Have an llms.txt | 12% | no |

Nearest places in the index: The Editor's Tap (B, 184 m, https://directindex.org/r/editorstap.pub); Bounce Farringdon (C, 191 m, https://directindex.org/r/bouncepingpong.com); The Pregnant Man (C, 205 m, https://directindex.org/r/thepregnantman.co.uk); Brew Garden (C, 229 m, https://directindex.org/r/brewgarden.co.uk); Baranis (B, 250 m, https://directindex.org/r/baranis.co.uk); Ye Olde Mitre (B, 262 m, https://directindex.org/r/yeoldemitreholborn.co.uk); Ye Olde Cheshire Cheese (F, 271 m, https://directindex.org/r/samuelsmithsbrewery.co.uk); Cotti Coffee (F, 302 m, https://directindex.org/r/cotticoffee.global); The Old Bank of England (D, 312 m, https://directindex.org/r/oldbankofengland.co.uk); Hoop and Grapes (B, 320 m, https://directindex.org/r/hoopandgrapes.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 40%, 2026-10-15 40%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 39.5%.

See what an AI agent reads on this site: https://directindex.org/r/wildswanlondon.co.uk/agent-view

## Businesses like The WIld Swan in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London cafes and bars | 2491 | 52% | 37% | 39.5% |
| Built with WordPress in London cafes and bars | 755 | 65% | 46% | 39.5% |

The best of Built with WordPress in London cafes and bars: Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); The Alexandra (A 100%, https://directindex.org/r/alexandrawimbledon.com); The Cherry Tree (A 100%, https://directindex.org/r/thecherrytreedulwich.co.uk); The Loft (A 100%, https://directindex.org/r/alexandrawimbledon.com); The Roundhouse (A 100%, https://directindex.org/r/theroundhousewandsworth.com).

With the three fixes above (No structured data for the business; No booking or ordering path at all; The server turns AI crawlers away at the door) the score would be about 90.8%: 189th of 2,491 in London cafes and bars, up from 1692nd.

## The direct record
What agents get for The WIld Swan, as JSON: https://directindex.org/api/direct/wildswanlondon.co.uk
- Book: none on record
- Order: none on record
- Menu: https://wildswanlondon.co.uk/wp-content/uploads/2026/04/Wild-Swan-Food-Menu.pdf (pdf; from the scan)
- Hours: Mo-Sa 12:00-23:00 (open now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/wildswanlondon.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 4 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/wildswanlondon.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/wildswanlondon.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=wildswanlondon.co.uk&force=1
