# WH Smith Fresh +: Agent-Direct Score C (55.4%)

Site: https://whsmith.com.au/brands/fresh
Report: https://directindex.org/r/whsmith.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
WH Smith Fresh + is partly visible to agents.
An AI assistant can open WH Smith Fresh +'s website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: 0290982800

## What to fix first

- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "WH Smith Fresh +",
  "url": "https://whsmith.com.au/brands/fresh",
  "telephone": "0290982800",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.669786,
    "longitude": 153.1413716
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
1030 of 1782 in Brisbane. Top 58% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 61% | no |
| Have an llms.txt | 20% | yes |

Nearest places in the index: Robin's Pizza Pasta Ribs (C, 265 m, https://directindex.org/r/robinspizza.com.au); Lane's BBQ Australia (B, 1040 m, https://directindex.org/r/lanesbbq.com.au); Jashan Junction Indian Restaurant (B, 2592 m, https://directindex.org/r/jashanjunction.com); cafe63 Marsden Park (D, 2715 m, https://directindex.org/r/hugedomains.com); Spice Master Indian Cuisine & Cafe (D, 2893 m, https://directindex.org/r/spicemastermarsden.com.au); China Rose Chinese Restaurant (Marsden) (F, 2898 m, https://directindex.org/r/chinarose.com.au); Kinn Thai Restaurant (D, 3057 m, https://directindex.org/r/kinnhyperdome.com.au); Durga Indian Cuisine (F, 3070 m, https://directindex.org/r/durgaindiancuisine.com.au); Sushi One (D, 3091 m, https://directindex.org/r/sushione.com); Frankie's Place (F, 3130 m, https://directindex.org/r/frankiesplace.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Brisbane and named 92 places. WH Smith Fresh + wasn't one of them. See who was named: https://directindex.org/city/brisbane/recommended


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/whsmith.com.au/agent-view

## Businesses like WH Smith Fresh + in Brisbane

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Brisbane | 1782 | 57% | 36% | 55.4% |
| Sites built with WordPress in Brisbane | 567 | 65% | 45% | 55.4% |

The best of the sites built with WordPress in Brisbane: Brizzy bites (A 100%, https://directindex.org/r/brizzybites.com.au); Crusoe Cafe (A 100%, https://directindex.org/r/crusoecafe.com.au); Delhi Junction (A 100%, https://directindex.org/r/delhijunction.com.au); House Of Siam Thai Restaurant (A 100%, https://directindex.org/r/houseofsiam.com.au); Cedar Creek Estate Restaurant (A 95.4%, https://directindex.org/r/cedarcreekestate.com.au).

With the three fixes above (No booking or ordering link on the website; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 69th of 1,782 in Brisbane, up from 1030th.

## The direct record
What agents get for WH Smith Fresh +, as JSON: https://directindex.org/api/direct/whsmith.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0290982800

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/whsmith.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/whsmith.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/whsmith.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=whsmith.com.au&force=1