---
title: What an AI agent reads on WH Smith Fresh + · The Direct Index
url: https://directindex.org/r/whsmith.com.au/agent-view?format=md
---

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 [Report](https://directindex.org/r/whsmith.com.au) · scanned 2026-10-18

# What an AI agent reads on WH Smith Fresh +

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [whsmith.com.au](https://whsmith.com.au/brands/fresh), taken from the copy the scanner kept.

31,943

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: WHSmith FOOD - WHSmith Australia · language en. First 1,800 of 31,943 characters:

```
WHSmith FOOD - WHSmith Australia Contact us Work with us Store Locator WHSmith WHSmith Home About WHSmith Directors News & Information Blog Our Policies Careers at WHSmith WHSmith FOOD Long Shot InMotion The Book Cellar curi.o.city Kids Stop Fresh food & Friendly service WHSmith FOOD Store About WHSmith Food About WHSmith Food About WHSmith Food WHSmith Food has been serving fresh, made-on-site meals to hospital and airport communities across Australia since 2005. Starting with our Fresh+ cafés, we’ve grown into a portfolio of modern food brands that reflect how people eat today, with more variety, more care, and more connection. From the comfort of Long Shot to the vibrant energy of Market Kitchen, our newer concepts are designed to elevate food experiences in high-demand environments. We also create bespoke café brands like Stop 72 at The Alfred Hospital, ensuring our offer feels local, relevant, and easy to love. We serve thousands each week with food made fresh daily, priced fairly, and delivered with fast, friendly service. Our sites run seasonal promotions, offer great value to hospital staff, and provide catering for meetings and events. Find your closest store in the Store Finder below. Our Brands At Smith’s Family Kitchen, our online catering service we believe great food brings people together — whether it’s a team lunch, a corporate event, a family celebration, or an everyday office drop-off. Designed with versatility and quality in mind, our catering solutions are fresh, and delicious, delivered with care and simplicity. Visit us today at https://sfk.flexcateringhq.com/ Long Shot was originally developed in 2017 and quickly became a favourite among hospital staff. Our highly trained baristas treat coffee-making as a science, and their passion is evident in e
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | WHSmith Australia |
| Telephone | 0290982800 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, PropertyValueSpecification) |

 Actions

## The links it would act on

No booking or ordering link found; only a phone number (0290982800). An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/whsmith.com.au) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

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#### Use it

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#### Vendors and help

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#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```