# White Willow Natural Skincare Clinic: Agent-Direct Score C (61.5%)

Site: https://www.whitewillow.ie/
Report: https://directindex.org/r/whitewillow.ie
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
White Willow Natural Skincare Clinic is partly visible to agents.
An AI assistant can open White Willow Natural Skincare Clinic's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://whitewillow.ie/book/ (on the business's own site)
- Phone: +35312188198
- Address: St. Helen's Hotel Dublin, Stillorgan Rd, A94 V6W3, Blackrock

## Nearby, also direct
Places near White Willow Natural Skincare Clinic that take a booking or an order on their own website, with no marketplace in between.
- Butterfly Beauty Salon (630 m): https://directindex.org/r/butterflybeautysalon.com
- Vida Hair Design Dublin (630 m): https://directindex.org/r/vidahairdesign.com
- Teeth Whitening Dublin (1 km): https://directindex.org/r/whitesmileclinic.ie
- Eden Therapy Clinic (1.2 km): https://directindex.org/r/edentherapyclinic.ie
- Facial Rejuve Aesthetic Clinic (1.4 km): https://directindex.org/r/facialrejuve.ie

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "White Willow Natural Skincare Clinic",
  "url": "https://www.whitewillow.ie/",
  "telephone": "+35312188198",
  "address": "St. Helen's Hotel Dublin, Stillorgan Rd, A94 V6W3, Blackrock",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.30454519,
    "longitude": -6.20589087
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://whitewillow.ie/book/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# White Willow Natural Skincare Clinic

> local business in St. Helen's Hotel Dublin, Stillorgan Rd, A94 V6W3, Blackrock, Dublin hairdressers and beauty salons. Phone +35312188198.

## Book or order directly

- Book: https://whitewillow.ie/book/ (on the business's own site)

## About

- Website: https://www.whitewillow.ie/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Dublin hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 35% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 54% | no |

Nearest places in the index: Salon 133 (D, 505 m, https://directindex.org/r/salon133.com); Butterfly Beauty Salon (C, 627 m, https://directindex.org/r/butterflybeautysalon.com); Vida Hair Design Dublin (C, 631 m, https://directindex.org/r/vidahairdesign.com); Dia Dhuit Thai Spa  (D, 756 m, https://directindex.org/r/diadhuitthaispa.com); Teeth Whitening Dublin (A, 1019 m, https://directindex.org/r/whitesmileclinic.ie); Advanced Institute Of Nail Technology (C, 1142 m, https://directindex.org/r/aintnailz.ie); Eden Therapy Clinic (A, 1187 m, https://directindex.org/r/edentherapyclinic.ie); Facial Rejuve Aesthetic Clinic (C, 1357 m, https://directindex.org/r/facialrejuve.ie); Twenty11 Atelier (A, 1532 m, https://directindex.org/r/twenty11.ie); Golden Nails (C, 1557 m, https://directindex.org/r/goldennailbeauty.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 61.5%.

See what an AI agent reads on this site: https://directindex.org/r/whitewillow.ie/agent-view

## Businesses like White Willow Natural Skincare Clinic in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Dublin hairdressers and beauty salons | 366 | 56% | 19% | 61.5% |

The best of the sites built with WordPress in Dublin hairdressers and beauty salons: Men's Grooming Ireland (A 96.3%, https://directindex.org/r/mensgrooming.ie); Clarius Health - Aesthetics (A 87.7%, https://directindex.org/r/clarius.ie); Twenty11 Atelier (A 87.7%, https://directindex.org/r/twenty11.ie); 98s Nails & Spa (A 86.2%, https://directindex.org/r/98snailsandspa.ie); Ailesbury Hair Loss Clinic (A 86.2%, https://directindex.org/r/ailesburyhairclinic.ie).

## The direct record
What agents get for White Willow Natural Skincare Clinic, as JSON: https://directindex.org/api/direct/whitewillow.ie
- Book: https://whitewillow.ie/book/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +35312188198
- Stable links that count: https://directindex.org/go/whitewillow.ie/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/whitewillow.ie
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/whitewillow.ie/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/whitewillow.ie/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=whitewillow.ie&force=1
