# White Horse: Agent-Direct Score C (69.2%)

Site: http://www.whitehorseoysterbar.co.uk
Report: https://directindex.org/r/whitehorseoysterbar.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
White Horse is partly visible to agents.
An AI assistant can open White Horse's website. What White Horse offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://whitehorseoysterbar.co.uk/reservation/ (on the business's own site)
- Menu: https://whitehorseoysterbar.co.uk/storage/2023/03/1652443416WHITEHORSEMENUMay22DRINKS.pdf
- Phone: 01316295300
- Address: Canongate 266 EH8 8AA Edinburgh

## Nearby, also direct
Places near White Horse that take a booking or an order on their own website, with no marketplace in between.
- Cafe Royal (560 m): https://directindex.org/r/caferoyaledinburgh.com
- Mussel Inn (990 m): https://directindex.org/r/mussel-inn.com
- Cadiz (1.1 km): https://directindex.org/r/cadizedinburgh.co.uk
- Coast and Creel (1.5 km): https://directindex.org/r/coastandcreel.co.uk
- Fin & Grape (2.5 km): https://directindex.org/r/finandgrape.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "White Horse",
  "url": "http://www.whitehorseoysterbar.co.uk",
  "telephone": "01316295300",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Canongate 266",
    "postalCode": "EH8 8AA",
    "addressLocality": "Edinburgh",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9506189,
    "longitude": -3.1835665
  },
  "servesCuisine": [
    "seafood"
  ],
  "acceptsReservations": "https://whitehorseoysterbar.co.uk/reservation/",
  "hasMenu": "https://whitehorseoysterbar.co.uk/storage/2023/03/1652443416WHITEHORSEMENUMay22DRINKS.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://whitehorseoysterbar.co.uk/reservation/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# White Horse

> restaurant (seafood) in Canongate 266 EH8 8AA Edinburgh, Edinburgh. Phone 01316295300.

## Book or order directly

- Book: https://whitehorseoysterbar.co.uk/reservation/ (on the business's own site)
- Menu: https://whitehorseoysterbar.co.uk/storage/2023/03/1652443416WHITEHORSEMENUMay22DRINKS.pdf

## About

- Website: http://www.whitehorseoysterbar.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
388 of 896 in Edinburgh. Top 43% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 74% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 56% | no |
| Have an llms.txt | 22% | no |

Nearest places with a similar menu: Cafe Royal (B, 560 m, https://directindex.org/r/caferoyaledinburgh.com); Ondine (B, 596 m, https://directindex.org/r/ondinerestaurant.co.uk); Creel Caught by Gary Maclean (D, 636 m, https://directindex.org/r/creelcaught.com); Mussel Inn (B, 989 m, https://directindex.org/r/mussel-inn.com); Cadiz (B, 1143 m, https://directindex.org/r/cadizedinburgh.co.uk); Coast and Creel (B, 1541 m, https://directindex.org/r/coastandcreel.co.uk); Dulse Seafood & Wine (F, 1646 m, https://directindex.org/r/dulse.co.uk); Sea Fish Industry Authority (D, 1757 m, https://directindex.org/r/seafish.org); Fin & Grape (A, 2534 m, https://directindex.org/r/finandgrape.com); The Ship On The Shore (B, 3027 m, https://directindex.org/r/theshipontheshore.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 23 everyday questions about Edinburgh and named 148 places. White Horse wasn't one of them. See who was named: https://directindex.org/city/edinburgh/recommended


See what an AI agent reads on this site: https://directindex.org/r/whitehorseoysterbar.co.uk/agent-view

## Businesses like White Horse in Edinburgh

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Edinburgh | 896 | 56% | 40% | 69.2% |

The best of the businesses of the same kind in Edinburgh: Minami (A 100%, https://directindex.org/r/minami-sushi.co.uk); Osaka (A 100%, https://directindex.org/r/osakaedinburgh.co.uk); Rishi's Indian Aroma (A 100%, https://directindex.org/r/rishis.restaurant); The Theatre Royal Bar (A 100%, https://directindex.org/r/thetheatreroyalbar.co.uk); Wee Greek Kitchen (A 100%, https://directindex.org/r/weegreekkitchen.co.uk).

With the two fixes above (No structured data for the business; Menu or price list is a PDF), the score would be about 95.4%. That would be 9th of 896 in Edinburgh, up from 388th.

## The direct record
What agents get for White Horse, as JSON: https://directindex.org/api/direct/whitehorseoysterbar.co.uk
- Book: https://whitehorseoysterbar.co.uk/reservation/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://whitehorseoysterbar.co.uk/storage/2023/03/1652443416WHITEHORSEMENUMay22DRINKS.pdf (pdf; from the scan)
- Hours: none on record
- Phone: 01316295300
- Stable links that count: https://directindex.org/go/whitehorseoysterbar.co.uk/book, https://directindex.org/go/whitehorseoysterbar.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /reservation/: booking via opentable.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 5 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/whitehorseoysterbar.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/whitehorseoysterbar.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/whitehorseoysterbar.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=whitehorseoysterbar.co.uk&force=1