# What The Burger: Agent-Direct Score F (35.4%) Site: https://whattheburger.co.kr Report: https://directindex.org/r/whattheburger.co.kr Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) What The Burger is largely invisible to agents. An AI assistant can open What The Burger's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online. ## Direct links - Phone: 02-522-2001 - Address: 서초구 효령로 262, 06653, Seoul ## Nearby, also direct Places near What The Burger that take a booking or an order on their own website, with no marketplace in between. - 삼학도 (370 m): https://directindex.org/r/shdfood.co.kr - Phở Hòa (380 m): https://directindex.org/r/phohoa.com ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Seoul, 7.5% of comparable sites declare one. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # What The Burger > local business (burger) in 서초구 효령로 262, 06653, Seoul, Seoul. Phone 02-522-2001. ## About - Website: https://whattheburger.co.kr - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. ## Where it stands 646 of 1506 in Seoul. Top 43% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 79% | no | | Publish the menu or price list as HTML | 70% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 66% | yes | | Structured data with address, phone and hours | 4% | no | | Have an llms.txt | 22% | no | Nearest places in the index: 하오차이 (F, 63 m, https://directindex.org/r/haochai.co.kr); 삼백식당 (D, 196 m, https://directindex.org/r/300sikdang.co.kr); Pizzeria Hokey Pokey (F, 295 m, https://directindex.org/r/pizzeriahkpk.com); 삼학도 (C, 373 m, https://directindex.org/r/shdfood.co.kr); Phở Hòa (C, 384 m, https://directindex.org/r/phohoa.com); 부일갈비 (F, 599 m, https://directindex.org/r/booilgalbi.com); 김치도가 (F, 647 m, https://directindex.org/r/kimchidoga.com); 크래버 대게나라 (D, 776 m, https://directindex.org/r/xn--o79au0f07bj3g.kr); 송강 (F, 791 m, https://directindex.org/r/song-gang.com); 딘타이펑코리아 강남지점 (D, 843 m, https://directindex.org/r/dintaifung.co.kr). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 22 everyday questions about Seoul and named 108 places. What The Burger wasn't one of them. See who was named: https://directindex.org/city/seoul/recommended See what an AI agent reads on this site: https://directindex.org/r/whattheburger.co.kr/agent-view ## Businesses like What The Burger in Seoul | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Seoul | 1506 | 34% | 3% | 35.4% | The best of the businesses of the same kind in Seoul: 버거파크 (A 95.4%, https://directindex.org/r/burgerpark.co.kr); Bruxie (A 90.8%, https://directindex.org/r/bruxie.com); 아벤티움 (A 90.8%, https://directindex.org/r/aventium.co.kr); 마히나 비건 테이블 (A 90%, https://directindex.org/r/mahinavegan.com); 톡톡 (A 87.7%, https://directindex.org/r/restauranttoctoc.com). With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 92.3%. That would be 2nd of 1,506 in Seoul, up from 646th. ## The direct record What agents get for What The Burger, as JSON: https://directindex.org/api/direct/whattheburger.co.kr - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: 02-522-2001 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 23 | 25 | | Readable | 0 | 25 | | Actionable | 0 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/whattheburger.co.kr - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: yes - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/whattheburger.co.kr/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/whattheburger.co.kr/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=whattheburger.co.kr&force=1