# M+ Pavilion: Agent-Direct Score F (35.4%)

Site: http://www.westkowloon.hk/en/mplus
Report: https://directindex.org/r/westk.hk
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
M+ Pavilion is largely invisible to agents.
AI assistants can't open M+ Pavilion's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.westk.hk/en/whats-on (on the business's own site)
- Phone: +85222000217
- Address: , 000000, Kowloon

## Nearby, also direct
Places near M+ Pavilion that take a booking or an order on their own website, with no marketplace in between.
- 香港故宮文化博物館 Hong Kong Palace Museum (230 m): https://directindex.org/r/hkpm.org.hk
- West Kowloon Cultural District (720 m): https://directindex.org/r/westk.hk
- Traway Travel 翠華旅遊 (1.3 km): https://directindex.org/r/traway.com.hk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "M+ Pavilion",
  "url": "http://www.westkowloon.hk/en/mplus",
  "telephone": "+85222000217",
  "address": ", 000000, Kowloon",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 22.30034632,
    "longitude": 114.15721017
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.westk.hk/en/whats-on",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
252 of 417 in Hong Kong tours, attractions and museums. Top 60% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 88% | no |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 19% | no |

Nearest places in the index: 西區海底隧道 (F, 165 m, https://directindex.org/r/westernharbourtunnel.com); 香港故宮文化博物館 Hong Kong Palace Museum (C, 226 m, https://directindex.org/r/hkpm.org.hk); International Commerce Centre 環球貿易廣場 (F, 500 m, https://directindex.org/r/shkp-icc.com); West Kowloon Cultural District (F, 723 m, https://directindex.org/r/westk.hk); 達德遊旅行社有限公司 (F, 1210 m, https://directindex.org/r/toplife-travel.com); the Victoria Towers (F, 1240 m, https://directindex.org/r/victoria-towers.com.hk); The Jordan (F, 1251 m, https://directindex.org/r/larryproperties.com.hk); Taiwan Visitors Association Hong Kong Office (F, 1260 m, https://directindex.org/r/taiwan.net.tw); 香港文物探知館 Hong Kong Heritage Discovery Centre (F, 1305 m, https://directindex.org/r/amo.gov.hk); Traway Travel 翠華旅遊 (B, 1312 m, https://directindex.org/r/traway.com.hk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/westk.hk/agent-view

## Businesses like M+ Pavilion in Hong Kong tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Hong Kong tours, attractions and museums | 417 | 40% | 5% | 35.4% |

The best of the businesses of the same kind in Hong Kong tours, attractions and museums: British Connections - British Passport & UK Visa Centre (B 84.6%, https://directindex.org/r/britishconnections.com); 香港兒童探索博物館 (B 83.1%, https://directindex.org/r/childrensdiscoverymuseum.hk); Aqualuna Wanchai Public Pier (B 80%, https://directindex.org/r/aqualuna.com.hk); Liang Yi Museum (B 80%, https://directindex.org/r/liangyimuseum.com); パンダバス香港 (B 80%, https://directindex.org/r/pandabus.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 417 in Hong Kong tours, attractions and museums.

## The direct record
What agents get for M+ Pavilion, as JSON: https://directindex.org/api/direct/westk.hk
- Book: https://www.westk.hk/en/whats-on (own site; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +85222000217
- Stable links that count: https://directindex.org/go/westk.hk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/westk.hk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/westk.hk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=westk.hk&force=1