# Waxing London: Agent-Direct Score D (40%)

Site: http://www.waxing-london.co.uk/
Report: https://directindex.org/r/waxing-london.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Waxing London is hard for agents to use.
An AI assistant can open Waxing London's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Fresha, a marketplace.

## Direct links
- Phone: +447432835699
- Address: Garden Flat, 214 Hammersmith Grove, W6 7HG, London
- Prices: 22 prices on the site, the middle one £27.50

## Nearby, also direct
Places near Waxing London that take a booking or an order on their own website, with no marketplace in between.
- Dr Horlick Aesthetics (120 m): https://directindex.org/r/drhorlick.com
- Helen's (220 m): https://directindex.org/r/helenslondon.net
- Golden Eyelashes (330 m): https://directindex.org/r/goldeneyelashes.co.uk
- UTC BROWS (400 m): https://directindex.org/r/underthecloud.co.uk
- Hair Master (470 m): https://directindex.org/r/hairmasterlondon.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **22 prices on the landing page, the middle one £27.50.** In London, the middle price of comparable sites that show prices is £46.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Waxing London",
  "url": "http://www.waxing-london.co.uk/",
  "telephone": "+447432835699",
  "address": "Garden Flat, 214 Hammersmith Grove, W6 7HG, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5003522,
    "longitude": -0.22807989
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Waxing London

> local business in Garden Flat, 214 Hammersmith Grove, W6 7HG, London, London hairdressers and beauty salons. Phone +447432835699.

## About

- Website: http://www.waxing-london.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
Not ranked yet in London hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: Dr Horlick Aesthetics (B, 124 m, https://directindex.org/r/drhorlick.com); Helen's (B, 217 m, https://directindex.org/r/helenslondon.net); Beauty Code (F, 332 m, https://directindex.org/r/beautycodesalon.co.uk); Golden Eyelashes (C, 333 m, https://directindex.org/r/goldeneyelashes.co.uk); Top Star Nails (F, 365 m, https://directindex.org/r/kubiti.com); Wonderheal Health Clinic (F, 370 m, https://directindex.org/r/wonderheal.co.uk); UTC BROWS (F, 396 m, https://directindex.org/r/underthecloud.co.uk); Dermadoc Cosmetic Clinic (C, 410 m, https://directindex.org/r/dermadoc.co.uk); The Nailist London (D, 415 m, https://directindex.org/r/thenailist.co.uk); Hair Master (C, 473 m, https://directindex.org/r/hairmasterlondon.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Waxing London wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites using Fresha 50% (3% A or B, 2567 sites); This site 40%.

See what an AI agent reads on this site: https://directindex.org/r/waxing-london.co.uk/agent-view

## Businesses like Waxing London in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites using Fresha in London hairdressers and beauty salons | 345 | 51% | 4% | 40% |

The best of the sites using Fresha in London hairdressers and beauty salons: Star Seed (B 80%, https://directindex.org/r/starseednatural.com); Glasshouse Salon (B 76.9%, https://directindex.org/r/glasshousesalon.co.uk); Me-Thais, Thai Spa in Angel (B 76.9%, https://directindex.org/r/me-thais.co.uk); Opulence Thai Spa (B 76.9%, https://directindex.org/r/opulencethaispa.co.uk); The London Dolls (B 76.9%, https://directindex.org/r/thelondondolls.com).

## The direct record
What agents get for Waxing London, as JSON: https://directindex.org/api/direct/waxing-london.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +447432835699

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 1 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/waxing-london.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/waxing-london.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/waxing-london.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=waxing-london.co.uk&force=1
